I just received The LinkedIn Edge by Jeb Blount and Brynne Tillman and added it to my reading pile. I haven’t read it yet, but after skimming the premise and structure, here’s what it appears to focus on: What the book seems to cover - LinkedIn as a full prospecting system, not just a social platform - How LinkedIn + AI can reduce reliance on cold calls without killing pipeline - The balance between fast prospecting (now) and slow prospecting (later) - Using intent signals like job changes, engagement, profile views, and network proximity - Personal brand, credibility, and visibility as sales and trust levers - Showing up consistently so conversations feel warmer before outreach ever happens The underlying idea Prospecting works better when people recognize you, trust you, and understand what you do before you ask for time. For now, sharing in case it’s useful for anyone thinking about how LinkedIn, AI, and outreach are evolving. Download a full copy below. @Joe Apfelbaum your thoughts on the book would be great!

I saw all of @Joe Apfelbaum training on Linkedin and how valuable it is in an AI community. My goal is to grow my Linkedin so I can have a funnel for my AI Automation business. I have been posting and sending 20x connections a day but i feel i was still missing out on making the most of Linkedin. Just subscribed to the EvyAI premium to help with commenting, building relationships and replying to DMs.

Simple 4 word question that can change your life. Try it on 100 people this month and tell me how many send you their cell with zero context. You will be surprised. The reason why this works is because people will actually want to connect with you. And if they actually don't want to connect with you, you'll know it's time to disconnect, because they'll tell you, I'm not interested in talking to you. Imagine you were able to quickly dissect, who are the people that actually want to have a relationship with you And have a conversation who are the people that absolutely are not interested in ever getting on the phone with you? I like that.

I have been with Joe and using evyAI for a little over a week. In those weeks, I have 5 booked appointments that, if all goes well, would be worth 1.1 million dollars in annual revenue, further proof that listening to Joe on that initial call was one of the best conversations I have ever had. Thank you to Joe, thank you to evyAI and thank you to the community.

👋 Hello! I’m Sabina Ben Kasim, the Founder and CEO of Nurture Bridge Marketing, LLC. As a family nurse practitioner with nearly two decades of experience in healthcare, including roles as a registered nurse and nurse leader, I’ve gained invaluable insights into the unique challenges faced by home care businesses. My mission is to empower home care businesses by helping them secure high-paying clients, rehire top-quality caregivers, and reduce burnout—all while minimizing the workload for leadership. Through my proprietary Homecare MetaGrowth Blueprint™, I combine clinical expertise with innovative, AI-driven, done-for-you marketing strategies built with a deep understanding of each home care business's unique challenges, driving measurable results. I am passionate about creating impactful solutions that foster lasting relationships between home care providers and the families they serve. Let’s connect and collaborate on ways to enhance the home care community! Feel free to check out my LinkedIn profile here: Sabina Ben Kasim on LinkedIn. Thank you!