LINKEDIN STRATEGY GUIDE: KEY INSIGHTS FROM JASMIN ALEC & CHRIS DO
Thanks @Rick Kloete for the tip on this video. Based on the in-depth conversation between LinkedIn expert Jasmin Alec and business strategist Chris Do, this comprehensive guide extracts the most actionable strategies for building authority and generating clients on LinkedIn. THE CORE PHILOSOPHY: ENGAGEMENT OVER ALGORITHM The fundamental shift in LinkedIn strategy centers on one principle: authentic engagement trumps algorithmic gaming. While most creators chase reach numbers and posting frequency, successful LinkedIn users focus on building genuine relationships through consistent interaction. ESSENTIAL RULES FOR LINKEDIN SUCCESS 1. Never Post and Ghost The Golden Rule: If you don't have time to engage with comments, don't post. Why it matters: LinkedIn's algorithm analyzes the first hour of content performance. When you publish content and disappear, you signal to both the algorithm and your audience that interaction isn't important to you. Action items: • Schedule LinkedIn engagement time in your work calendar (30-60 minutes daily) • Post only when you can be present for at least the first hour • If you're running late or unavailable, skip the post entirely • Treat commenting like a full-time habit, not a full-time job 2. The 1000+ Comments Strategy Jasmin's approach involves leaving 1000+ comments weekly across four posting days. This breaks down to: • 250 comments on posting days during dedicated LinkedIn hours • Additional 10-15 minutes of commenting throughout other days • Focus on quality, relevant comments that spark conversations Implementation: • Filter by "most relevant" and "most recent" content • Leave substantial comments that add value • Reply to responses on your comments to create conversation chains • Use this time to discover content ideas from your own commenting 3. The Three-Line Rule LinkedIn shows only the first three lines of any post before the "see more" button appears. Structure your content accordingly: