A company hiring three account managers is a fact you can check. “Their follow-up process is broken” is a guess wearing a nice suit 😄 Before using AI research in outreach, try a three-line card: Fact: What did the company actually publish? Save the source and date. Hypothesis: What might that mean? Keep “might” in the sentence. Question: What could you ask without pretending you know their internal problems? Fictional example: “I noticed the account-management roles on your careers page. As the team grows, how are you keeping customer handoffs consistent?” Useful prompt: “Separate verified facts from assumptions. Give a source for each fact. Turn one assumption into a short, respectful question. If the evidence is missing, say so.” LinkedIn’s Account IQ can help with company research where available. Still open the source, check it, and review and send the message yourself. No scraping or auto-DMs. This is a suggested exercise, not a tested reply-rate claim. Try five cards and count how many assumptions you catch before sending. LinkedIn’s explanation: https://www.linkedin.com/help/sales-navigator/answer/a1655021