I went to a LinkedIn event this week
Do you know what the #1 question was?
I was honestly so surprised
“How do I sound authentic in my content?”
Bruh. It’s so simple.
Everyone’s talking about
“use AI to create content,”
“comment more,”
“post daily.”
Cool. But if you’re just asking ChatGPT to spit out “10 content ideas”
…That’s trash.
If you want content that actually sounds like YOU, here’s the move:
  1. Feed the bot your offer
  2. Feed it your ideal client
  3. Feed it your competitors’ messaging (so you can stand out)
  4. Feed it how YOU talk (your stories, your beliefs, your tone)
  5. Add your unique mechanism + content messaging
That’s it.
Now you’ve got your own custom bot trained on YOU.
Not some generic AI spitting generic posts.
Most consultants don’t get this.
They’re still out here trying to “hack” LinkedIn with emojis and templates.
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Anthony Chestnut
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I went to a LinkedIn event this week
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