Do you know what the #1 question was? I was honestly so surprised “How do I sound authentic in my content?” Bruh. It’s so simple. Everyone’s talking about “use AI to create content,” “comment more,” “post daily.” Cool. But if you’re just asking ChatGPT to spit out “10 content ideas” …That’s trash. If you want content that actually sounds like YOU, here’s the move: 1. Feed the bot your offer 2. Feed it your ideal client 3. Feed it your competitors’ messaging (so you can stand out) 4. Feed it how YOU talk (your stories, your beliefs, your tone) 5. Add your unique mechanism + content messaging That’s it. Now you’ve got your own custom bot trained on YOU. Not some generic AI spitting generic posts. Most consultants don’t get this. They’re still out here trying to “hack” LinkedIn with emojis and templates.

If you’re a consultant not even making $10,000 a month… Your problem isn’t authority. It’s something worse. You’re mixing up two completely different games: 1. Becoming an authority figure → long-term, inbound play. 2. Filling your calendar with sales calls → short-term, survival play. If you’re stuck at $10K/month and not hitting 3 booked calls a week, Commenting is not the move. Instead of wasting hours a day typing “Great post!” on strangers’ feeds, focus on the only lever that matters right now: - DM 15 people a day. - Get better at conversations. - Stack reps until your calendar fills itself. Authority doesn’t matter if you can’t even get in the room with prospects. Authority is gasoline. Outreach is the car. Gasoline doesn’t matter if you don’t even have the engine running. If you’re looking to actually figure out how to get good at DMs, you know where to find me.