Gurus will tell you to comment on 50 posts a day to “build authority.”
If you’re a consultant not even making $10,000 a month…
Your problem isn’t authority. It’s something worse.
You’re mixing up two completely different games:
  1. Becoming an authority figure → long-term, inbound play.
  2. Filling your calendar with sales calls → short-term, survival play.
If you’re stuck at $10K/month and not hitting 3 booked calls a week,
Commenting is not the move.
Instead of wasting hours a day typing “Great post!” on strangers’ feeds, focus on the only lever that matters right now:
  • DM 15 people a day.
  • Get better at conversations.
  • Stack reps until your calendar fills itself.
Authority doesn’t matter if you can’t even get in the room with prospects.
Authority is gasoline.
Outreach is the car.
Gasoline doesn’t matter if you don’t even have the engine running.
If you’re looking to actually figure out how to get good at DMs, you know where to find me.
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2 comments
Anthony Chestnut
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Gurus will tell you to comment on 50 posts a day to “build authority.”
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