Can Building Your Personal Brand Cost You Your Medical Sales Job?

Some career stories don’t fit neatly into a highlight reel.

This is one of them.

In this episode of the Medical Sales Podcast, I sit down with Johnny Caffaro to unpack what really happens when your personal brand grows faster than your job title.

Johnny shares how building a massive presence on LinkedIn opened doors inside Stryker and at the same time put him under a microscope.

Weekly legal reviews.

Pressure to stop posting.

And eventually a push toward a mutual separation, even while performance stayed strong.

He talks about being handed his severance in a hotel on the same day as a course he helped build.

And how that moment turned into something unexpected.

Consulting opportunities.

Immediate contracts.

Becoming a trusted connector for surgeons and orthopedic brands.

But this conversation goes far deeper than career moves.

Johnny opens up about burnout, chronic pain, the strain on his marriage and personal life, and the moment he chose to shut everything down and disappear.

He shares his healing journey.

Confronting ego, identity, and the real cost of success.

And how that experience reshaped his life and career.

This episode is an honest look at the upside and the hidden price of:

Personal branding in medical sales.

Being the face of the business.

Career risk and reputation.

What happens when who you are outgrows where you work.

If you want the truth, not the highlight reel, this is a must-listen.

Listen to the episode:

Apple Podcasts

Spotify

If this conversation made you reflect on where you are headed, and you want a clear and structured path into medical sales, you can apply to the Medical Sales Career Builder below.

Apply here: https://evolveyoursuccess.com/application/

Samuel

0 comments

Evolve Your Success

skool.com/evolve-your-success

Get hired in Medical Sales with expert training, specialty matching, direct access to top recruiters, hiring managers, and job-winning interview prep.

Leaderboard (30-day)