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How to Get Referrals Before You Have Clients
🚨 This is a long post, but it's full of useful information! Forget what you think you know about networking. When you flip the script and think of networking as giving rather than receiving, doors open. This morning I spoke with another freelancer (let's call her A) who shared how a 20-minute call landed her a new client and got her name in front of a group of CEOs. Here's what A did: 1️⃣ She came across a women's entrepreneur group for high-net-worth (HNW) members on Instagram and thought it looked interesting. 2️⃣ She reached out to the founder and asked for an exploratory call to learn more about the group. 3️⃣ She didn't qualify to join, but she told the founder she'd be happy to recommend the group to other HNW people she knows. 4️⃣ The founder was so appreciative that she passed A's information along to a VP at Microsoft and to another group of CEOs who could use her services. This "help first, ask later" approach is incredibly effective. Here's what to keep in mind when YOU try it: 1️⃣ Reach out to people and companies you admire. Every founder loves meeting people who enjoy their product or service. 2️⃣ Go in with an open mind. This is an informal coffee chat, not a pitch call. 3️⃣ Share what you do as a VA in a sentence or two, then spend most of your time asking questions about their product or service. 4️⃣ Offer help where you can. An introduction, a referral, or a genuine recommendation costs you nothing and is often remembered. 🌟 Your core takeaway: networking works best when you lead with genuine interest and something to give, not a pitch. Here's how to put that into practice 👇 - Curiosity beats a pitch. People remember the person who asked good questions and cared about their work far more than the person who explained their services. - You don't need to be a fit to add value. A didn't qualify for the group, and it didn't matter. Referrals, shout-outs, and feedback are all things a beginner can offer. - One conversation can reach many people. Founders and community leaders are connectors. Helping one of them can put you in front of their entire network.
How to Get Referrals Before You Have Clients
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Bonus: VA Directory
Students enrolled in the VA Business Blueprint and Must-Have Skills programs can now list themselves in our client-facing VA Directory! If you're enrolled, you'll find the sign-up link in the last module — right next to the course review (which, hint hint, would make my day if you filled out 😉). Here's what the page currently looks like: https://www.erinbooth.com/hire If you'd like to be a part of the directory, you must be a student in the paid Blueprint and/or Skills programs 🤙
Mid-Week Challenge | The question you were too scared to ask
Happy Wednesday!! You made it halfway 🏆 This week's challenge is a short one. One question. Asked out loud. What's the question about VA work you've been too embarrassed or too scared to ask? You know the one. The one you Googled at 1am in incognito mode. The one you almost asked on the Coffee Chat before saying "no, I'm good, thanks!" and turning your camera off. Here's the thing. Every time someone in here asks the awkward question, a handful of people jump in with "oh thank god, I was wondering this too." So your question is probably half the group's question. Nothing is too basic. "What do I actually say on a discovery call?" counts. "How do I send an invoice?" counts. "Is it normal to have no idea what a CRM is?" DEFINITELY counts. ✅ No question gets judged. ✅ Every question gets answered. 📌 And the best ones might end up in the next Q&A video. Drop yours below 👇
Out of office 🙂
Hi folks! I am traveling October 1 to October 5 and will be slower to respond than usual. Thanks for your patience! Have a great weekend. ✌️
Out of office 🙂
Cracking the Code on Reaching Quiet Potential Clients on Linkedin
On the networking side, I've been consistently posting and connecting with CEOs, founders, and business owners on Linkedin— but instead of pitching right away, I start with a simple greeting and genuine conversation. A lot of them do end up asking what services I offer, and even when I share without sounding desperate, people appreciate the approach. That said, most responses sound like: "we have things handled internally," "I'm managing it myself for now," or "we'll reach out when we actually need it." Here's where I'm stuck — not every potential client is active on LinkedIn or posting content I can engage with or comment on, so it's not always possible to spot their pain points through their posts and offer a solution that way. On the skills side, here's what I currently bring to the table: ✅ Document Control & Record Keeping – Google Workspace ✅ Compliance & SOP Documentation – Excel-based trackers ✅ Time Tracking & Productivity – Clockify ✅ Basic Graphic Design – Canva ✅ Team Collaboration – MS Teams, Zoom, Teams, Slack ✅ Multiple AI Tools ✅ Vendor & Invoice Coordination – Email, ERP tracking ✅ Data Entry – Excel, ERP systems Currently learning: Zapier, Trello, Asana, Notion to round out my VA toolkit. So my question is: what's a more efficient way to actually reach and have real conversations with potential clients — especially those who aren't very active or vocal online? Would really appreciate your thoughts! 🙏
Cracking the Code on Reaching Quiet Potential Clients on Linkedin
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