It's been a long time coming but I'm finally posting on one of our branded accounts (the account has ~30 followers before the posts). Seeing great success from it with one of the videos popping off (100K+ views) the other best did (~80K). Plan on posting a lot more just need to get the content creation funnel built out and running. It sounds easy to bring it in house and do it yourself but a lot more difficult to pull it off (time restriction, something always comes up, I'm not the target customer avatar, so on...). Here's my plan come up with a content program to incentivize regular folks to make content for the brand (example: free in-store credit per month if thewy make a video per week). With all this UGC we edit it and splice it up the way we think is best and post often ~1 to 2 times a day. @Bryan Kendrick Thanks for giving me the SEO tips/video funnel tips, all our videos all get search views. After talking to Bryan he had mentioned something that made me think of short form video content like a funnel, here's how I under stood it. Top of funnel are benefits/results of the product, middle of the funnel are views talking/showing the pros of the product (highlighting the product features), bottom of funnel videos are educational videos (how tos type videos). The video's I'm planning on posting are mainly going to be top of funnel views. I high recommend before posting doing TikTok and even Google keyword research on search terms that make since for your product and embedding them in your video through text off screen (only available through posting on your phone, does not work on desktop). Also finding relevant hashtags to put in the description. This gives your content the chance for evergreen views as your video may get indexed/rank for those search terms.

Happy Monday! We are working on setting up a creator challenge structure and would love to tap into this community’s brainpower. If you’ve run a creator/influencer challenge before, or have seen some good examples, I’d love to hear how you structured things—especially around: - Tiers or milestones (e.g. GMV, content volume, engagement). Ex once an affiliate reaches $10K in GMV, or sells 1,000, 5000 units, etc. - Rewards (cash, gifts, bonuses, etc.) - Retainer ranges for ongoing collabs - Any SOPs or frameworks you’re willing to share 🙏 - How do you keep your affiliates motivated? Would greatly appreciate any insights, examples, or templates you’ve got! Thank you!

Wanted to share some numbers on what it took us to "go viral". 76,000 - Creators reached with euka.ai 2600 - replies from creators (3.4% reply rate) ~650 - Samples sent (not all from target collabs, some are open collab sample requests) ~1013 - Shoppable Videos Posted (still not sure if this is correct, but i got the number from tiktok, i see some contradicting data though) 589 - Affiliates with at least one sale (Not all affiliates with revenue posted a video? Guess it's in their product showcase?) 53 - Affiliates with >$200 in sales 15 - Affiliates with more than 100k impressions 3 - Affiliates with more than 1M impressions 2 - Affiliates with more than $30k GMV 1 - Affiliate with $40k+ GMV (Not sure where this will end! Maybe $60k or $70k? Comes from about 4 separate videos) Total Affiliate Results 10M Impressions (median creator impressions was 1,470) $176k GMV Some disclaimers: - the market size of this niche on tiktok shop has been sitting around $200k / month, has gone viral in the past, we became market leaders (on tiktok shop) a few weeks ago. - Our product went viral at a point where listing units sold was already around 6k units sold (so lots of social proof) - The viral product, we actually only sent about 300 samples of, the other 350 samples are other skus in our catalogue - Our ad spend is between $2-3k per day on average. - 20% commission rates - birds eye analysis, just a quick recap i wanted to do for myself (and thought some of you might find value in!). I'm new to tiktok data / reports but pretty sure everything is roughly accurate. There's also much more data to dig through! - no noticeable increase in amazon sales - but we're priced cheaper on tiktok. Pricing is a diff convo though.

I don't normally read my Tik Tok emails they send so many out but from time to time I'll open them. Anyways this morning I opened one and notice a familiar face. @Allyssa Manning you most be doing something right as TikTok mentioned/quoted you in there email. Keep up the great work. I'm about to start making branded content, been spending time learning CatCut/VFX to make cool videos. Anyone else doing there own branded content (not AI generated)?

https://www.loom.com/share/3b0a5ab9bc3448a6bc418d4bc77ed5f4?sid=0043f298-2991-4f6d-a979-6407f1443860 To be continued. Happy to answer any questions. Made this real quick 😁 Spark notes: - Filter by highest follower threshold first until creators show up - Once you have creators show up, filter by highest GMV threshold that still shows creators - Vet them, and then continue filtering down the GMV until you have no more creators, then filter down to the next tier of followers - When vetting check pulse of the account by seeking peaks & valleys in the line graphs (GMV, items sold, video views, engagment) - An account with a sharp follower jump (like 0 to 10k) likely doesn't have a rabid returning viewers. Usually not a good pick IMO. - Check 3 featured vids - Check profile grid for Average Video Impressions, Clarity of Intent and Posting Frequency - Clarity of Intent (what's their overall vibe? Full send sales content "here are cool finds", or are they full send entertainment/skits with product placement, or are they full send education/inspiring with product placement, etc) Clarity of Intent helps lay down what people can expect when going to their page - Posting Frequency is how often they post (higher frequency is better) - Average Video Impressions (ideally you want the average to be between 1k-10k) Really good sign if you see this. Timestamp for best creator in this session: 6:11 I'll post another video soon going through the "Find Creators" section in the Affiliate Center. This is where I start finding myself analyzing the edits a little more and finding high quality creators with lower follower counts. I believe posting content organically on your brand's page is an important factor to attracting good creators as well. Your content acts as a guidepost or lighthouse for creators because it helps creators know how to angle their content better so they have a better chance of selling the product. Leads to less creative trial and error on their part.