Posting On The New Brand Account And Seeing Some Success
It's been a long time coming but I'm finally posting on one of our branded accounts (the account has ~30 followers before the posts). Seeing great success from it with one of the videos popping off (100K+ views) the other best did (~80K). Plan on posting a lot more just need to get the content creation funnel built out and running. It sounds easy to bring it in house and do it yourself but a lot more difficult to pull it off (time restriction, something always comes up, I'm not the target customer avatar, so on...). Here's my plan come up with a content program to incentivize regular folks to make content for the brand (example: free in-store credit per month if thewy make a video per week). With all this UGC we edit it and splice it up the way we think is best and post often ~1 to 2 times a day. @Bryan Kendrick Thanks for giving me the SEO tips/video funnel tips, all our videos all get search views. After talking to Bryan he had mentioned something that made me think of short form video content like a funnel, here's how I under stood it. Top of funnel are benefits/results of the product, middle of the funnel are views talking/showing the pros of the product (highlighting the product features), bottom of funnel videos are educational videos (how tos type videos). The video's I'm planning on posting are mainly going to be top of funnel views. I high recommend before posting doing TikTok and even Google keyword research on search terms that make since for your product and embedding them in your video through text off screen (only available through posting on your phone, does not work on desktop). Also finding relevant hashtags to put in the description. This gives your content the chance for evergreen views as your video may get indexed/rank for those search terms.