Nov '24 (edited) • 🏆Big Wins
What went in to our viral affiliate
Wanted to share some numbers on what it took us to "go viral".
76,000 - Creators reached with euka.ai
2600 - replies from creators (3.4% reply rate)
~650 - Samples sent (not all from target collabs, some are open collab sample requests)
~1013 - Shoppable Videos Posted (still not sure if this is correct, but i got the number from tiktok, i see some contradicting data though)
589 - Affiliates with at least one sale (Not all affiliates with revenue posted a video? Guess it's in their product showcase?)
53 - Affiliates with >$200 in sales
15 - Affiliates with more than 100k impressions
3 - Affiliates with more than 1M impressions
2 - Affiliates with more than $30k GMV
1 - Affiliate with $40k+ GMV (Not sure where this will end! Maybe $60k or $70k? Comes from about 4 separate videos)
Total Affiliate Results
10M Impressions (median creator impressions was 1,470)
$176k GMV
Some disclaimers:
- the market size of this niche on tiktok shop has been sitting around $200k / month, has gone viral in the past, we became market leaders (on tiktok shop) a few weeks ago.
- Our product went viral at a point where listing units sold was already around 6k units sold (so lots of social proof)
- The viral product, we actually only sent about 300 samples of, the other 350 samples are other skus in our catalogue
- Our ad spend is between $2-3k per day on average.
- 20% commission rates
- birds eye analysis, just a quick recap i wanted to do for myself (and thought some of you might find value in!). I'm new to tiktok data / reports but pretty sure everything is roughly accurate. There's also much more data to dig through!
- no noticeable increase in amazon sales - but we're priced cheaper on tiktok. Pricing is a diff convo though.
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What went in to our viral affiliate
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