How I pick TTS Open Collab Affiliates pt.1

Bryan Kendrick

Oct '24 • 🏆Big Wins

How I pick TTS Open Collab Affiliates pt.1 - 10-1-24

https://www.loom.com/share/3b0a5ab9bc3448a6bc418d4bc77ed5f4?sid=0043f298-2991-4f6d-a979-6407f1443860

To be continued. Happy to answer any questions. Made this real quick 😁

Spark notes:

Filter by highest follower threshold first until creators show up
Once you have creators show up, filter by highest GMV threshold that still shows creators
Vet them, and then continue filtering down the GMV until you have no more creators, then filter down to the next tier of followers
When vetting check pulse of the account by seeking peaks & valleys in the line graphs (GMV, items sold, video views, engagment)
An account with a sharp follower jump (like 0 to 10k) likely doesn't have a rabid returning viewers. Usually not a good pick IMO.
Check 3 featured vids
Check profile grid for Average Video Impressions, Clarity of Intent and Posting Frequency
Clarity of Intent (what's their overall vibe? Full send sales content "here are cool finds", or are they full send entertainment/skits with product placement, or are they full send education/inspiring with product placement, etc) Clarity of Intent helps lay down what people can expect when going to their page
Posting Frequency is how often they post (higher frequency is better)
Average Video Impressions (ideally you want the average to be between 1k-10k) Really good sign if you see this.

Timestamp for best creator in this session: 6:11

I'll post another video soon going through the "Find Creators" section in the Affiliate Center. This is where I start finding myself analyzing the edits a little more and finding high quality creators with lower follower counts.

I believe posting content organically on your brand's page is an important factor to attracting good creators as well. Your content acts as a guidepost or lighthouse for creators because it helps creators know how to angle their content better so they have a better chance of selling the product. Leads to less creative trial and error on their part.

A little bit of stream of consciousness, but I hope you find some value in this.

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