Spent 5h analyzing a $28M+ ecom brand for +20% more conversions
I analyzed BRĒZ (a $28M+ cannabis beverage brand) and found several critical CRO opportunities that could boost their conversion rate by +20%. This isn't guesswork, these insights come from running 500+ A/B tests across high-growth ecommerce brands. BRĒZ has already made some changes since I analyzed their store so this is CRO based on their previous store design, but either way, they can take it to a much higher level. *PRODUCT PAGE* ✓ Focused visitor attention where it counts By reducing header spacing, we immediately draw eyes to the most important revenue-generating content. ✓ Frictionless purchase path: No scrolling needed Key buying elements (product, pricing, CTA) were moved above the fold so users can take action instantly, minimizing effort and maximizing sales. ✓ Simplified visual flow to spotlight the CTA Removed clutter, white space, and thumbnail distractions to guide attention directly to the ‘Add to Cart’ button, boosting clarity and click-throughs. ✓ Made decision-making effortless All 5 product options are now displayed visually and clearly, reducing cognitive load and creating a smoother path to purchase. ✓ Maximizing LTV by pre-selecting ‘Subscribe’ Leveraged the power of commitment by gently guiding users toward the higher-value subscription option without extra clicks or confusion. ✓ Strategic button placement for higher engagement The ‘Add to Cart’ button was repositioned above the fold and made sticky so it's always visible. *MENU* ✓ Turned a static menu into a dynamic, visual sales tool Replaced text-only navigation with rich product imagery to create an engaging and appealing browsing experience. ✓ Clarity over confusion Each product variant now shows size, ingredients, and key benefits, making it obvious and easy to choose. ✓ Reduced mental effort, increased confidence Instead of guessing what “Lion’s Mane” or “Trio” means, customers now get instant clarity, increasing trust and decreasing bounce rates. ✓ Injected instant social proof into the buyer journey