Aug 12 • General discussion
Spent 5h analyzing a $28M+ ecom brand for +20% more conversions
I analyzed BRĒZ (a $28M+ cannabis beverage brand) and found several critical CRO opportunities that could boost their conversion rate by +20%.
This isn't guesswork, these insights come from running 500+ A/B tests across high-growth ecommerce brands. BRĒZ has already made some changes since I analyzed their store so this is CRO based on their previous store design, but either way, they can take it to a much higher level.
*PRODUCT PAGE*
✓ Focused visitor attention where it counts
By reducing header spacing, we immediately draw eyes to the most important revenue-generating content.
✓ Frictionless purchase path: No scrolling needed
Key buying elements (product, pricing, CTA) were moved above the fold so users can take action instantly, minimizing effort and maximizing sales.
✓ Simplified visual flow to spotlight the CTA
Removed clutter, white space, and thumbnail distractions to guide attention directly to the ‘Add to Cart’ button, boosting clarity and click-throughs.
✓ Made decision-making effortless
All 5 product options are now displayed visually and clearly, reducing cognitive load and creating a smoother path to purchase.
✓ Maximizing LTV by pre-selecting ‘Subscribe’
Leveraged the power of commitment by gently guiding users toward the higher-value subscription option without extra clicks or confusion.
✓ Strategic button placement for higher engagement
The ‘Add to Cart’ button was repositioned above the fold and made sticky so it's always visible.
*MENU*
✓ Turned a static menu into a dynamic, visual sales tool
Replaced text-only navigation with rich product imagery to create an engaging and appealing browsing experience.
✓ Clarity over confusion
Each product variant now shows size, ingredients, and key benefits, making it obvious and easy to choose.
✓ Reduced mental effort, increased confidence
Instead of guessing what “Lion’s Mane” or “Trio” means, customers now get instant clarity, increasing trust and decreasing bounce rates.
✓ Injected instant social proof into the buyer journey
Added “1,000+ Happy Customers” badge directly in the menu, subtly reinforcing that others have already made the leap, reducing hesitation.
The key insight? BRĒZ's original design buried crucial product information and purchasing options.
Premium beverage customers need to see, understand, and feel confident about their choice before buying.
These changes eliminate friction points that cause potential customers to bounce before converting.
What's the biggest conversion killer you see on most ecommerce sites?
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Spent 5h analyzing a $28M+ ecom brand for +20% more conversions
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