How to increase conversions by +10%, +20%, even +30%

I just took a deep dive into a successful ecom brand named MANILO, and I will show you how I would optimize their store for MAXIMUM sales.

This isn’t theory – these are battle-tested strategies and experience running 300+ A/B tests in the past year alone.

PRODUCT PAGE

Move up main image to make space for other crucial elements
Add arrow in the image indicating you can swipe to see more images
Bring 'Color' and 'Size' variants closer together to avoid scrolling back and forth to see all details
Add size guide above the Add To Cart button to make choosing a size easier

CART

Remove menu header to avoid disctraction from purchasing
Make product details compact to allow for other important elements
Include upsell element to increase AOV
Include USPs increasing confidence and motivation to continue the purchase
Sticky 'Checkout' button at the bottm of the page makes it easy to purchase at any moment within the cart

These are just some first UX changes I would implement, but CRO goes much deeper into analysis and research to find what's most impactful for YOUR brand, then A/B testing and implementing the winners.

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