23d • General discussion
Gaining back $400k in lost revenue
I just reverse-engineered a Korean beverage brand doing Millions of $$$ and discovered they're making the same fatal mistake as 85% of premium alcohol brands…
They are letting thousands of people leave because their most valuable stuff is below the fold.
SOOL has incredible products but their funnel is bleeding money.
Here are the $400K+ revenue leaks I found on their product page and how to get back those lost sales.
✓ Moved the hamburger menu to the left (where its meant to be) for a small conversion uplift.
✓ Reduced vertical space of the image to fit crucial conversion-boosting elements below.
✓ Added arrows within the product image to encourage scrolling through images.
✓ Added breadcrumbs below the image so the user can easily identify where they are and navigate the pages.
✓ Displayed a “before” price which is a huge motivator.
✓ Removed the "Invest in us" badge as this is not the place for that, it's a bigger distraction than you think.
✓ Added scarcity with a “low inventory” element to enourage faster purchase and FOMO.
✓ Auto-selecting the best value variant and ‘Subscribe' option for a huge LTV gain.
✓ ‘Add to Cart’ button above the fold for quick and “no-scroll” purchase.
Here's what most brands miss: you can have the world's best product, but if your page doesn't convert, you're just an expensive traffic waster.
I've seen this exact transformation add $2M+ to similar beverage brands within 90 days.
These aren't minor tweaks, they're revenue rescuers based on 1,200+ A/B tests.
SOOL has the demand. Now they just need the funnel to match it.
Want a CRO design of your brand? Tell me in the comments below.
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Gaining back $400k in lost revenue
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