Play with Purpose Challenge with Alex Lato

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Huge News!

& I have teamed up. In October we are going to be running the 4-Week Play with Purpose Challenge. It will be hosted here on Skool.

If you’re an advanced handler or trainer, you already know: food fades, toys wear out, and pressure only takes you so far. But when you unlock the true power of play, you’ll:

✅ Create engagement that holds under pressure & distractions

✅ Use play as the ultimate currency — more powerful than food or toys

✅ Build confidence so your dog thrives in new, stressful, or chaotic environments

✅ Forge a relationship so strong, your dog wants nothing more than to work with you

✅ Turn training into the most rewarding game of your dog’s life

Most trainers waste play. They treat it as a “break,” a quick reward, or just fun with the dog. But here’s the truth:

👉 Play is the most powerful tool you’ll ever have to build world-class engagement, bulletproof motivation, and unshakable focus — if you know how to structure it.

In this 4-week challenge, Alex will show you the exact system he uses to transform play from a casual game into a high-value, competition-level reward that creates unstoppable dogs.

What You’ll Get Inside the Challenge

🔑 Weekly deep-dive trainings on how to structure play for maximum impact

🎯 Step-by-step drills to build motivation, engagement, and confidence

💡 The system Alex uses with working dogs, sport dogs, and high-drive companions

📈 Feedback & coaching so you don’t just learn — you implement

⚡ A community of handlers & trainers pushing for next-level results

This isn’t another £20 webinar you forget about. This is a 4-week intensive challenge where you’ll walk away with a proven system you can use for the rest of your dog’s career.

⚠️ This opportunity will pass quickly. Once the doors close, they’re closed. Join the Waitlist Now.

Be first in line when enrollment opens. Secure your place before this fills up.

The countdown has already started.

If you want to join the waitlist for the challenge then you can do so here: https://playwithpurpose.scoreapp.com/

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