Agent Tip: Control the Narrative on Zillow & Redfin

Anytime you get a new listing, have the owner claim ownership on both Zillow and Redfin

Why this matters:When the owner claims their home, they gain control over how it’s represented — photos, home facts, and even comparable sales that influence automated valuations.

Step-by-step:

Have the owner claim their property on both Zillow and Redfin.
Upload a clean, updated photo (ideally one you’ll use in marketing).
Correct and update the home facts (square footage, beds/baths, recent upgrades, etc.).
Choose your own comps — select the five highest comparable sales nearby.

Doing this can help improve the Zestimate and Redfin Estimate to better reflect your listing’s market value — before it even hits the MLS.

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