Paid Ads Hot Tips 🔥 · Free Dance Marketing Pro

Paid Ads Hot Tips 🔥

With the Andromeda update that rolled out in the Meta Ads platform this year, the way ad campaigns are structured now is completely different.

Here a few hot tips based on the dance studio ads showing up in my feed and what I am working on with my students at the moment:

✅ One campaign, one ad set - don't run multiple campaigns at the same time as they will compete against each other and cost you more $ (this is the case even if you are running one campaign for pre-schoolers and one for adults - in your local area, this is the same audience).

✅ Targeting is in the ad creatives - Meta takes interest based audience targeting as a suggestion only so don't bother using it. Use location targeting and then make sure the ad artwork is targeting the right people.

✅ Creative volume is king! Most studios aren't testing enough ad creative or are using the same image/carousel template with different images - Meta sees this as one ad only. For a budget of $10 p/day, use 5-6 very different ad creatives.

✅ Your offer and the ad copy (the words) is what persuades people to take action - here are some questions to ask: is it obvious what's in it for them? Is there a deadline or a limited amount (urgency & scarcity)? Are you solving a problem for your target audience?

Let me know if you have any questions 🥰

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