If you run adult dance classes, January is one of the easiest times of the year to convert curious adults into paying students. Why? New Year motivation 💪 People are thinking about fitness, wellbeing, doing something for themselves, or trying something they once loved. That makes them easier to reach - if you speak to the right reason. ➡️ I’ve gifted a Canva template with hooks you can use straight away.... but don’t guess which line will work - test them: >> Adult Dance 'Message Angle Testing' Ad Templates Here’s the plan: run a short testing campaign with all the hooks for 5–7 days and see which messages get the best response. Then scale the winner in a new campaign with a variety of ad creatives. Reasons this works: - Adults are actively looking for new routines and activities around New Year. - Messaging that hits one clear benefit (fitness, wellbeing, community, confidence, nostalgia) beats vague promises. - Testing lets you find the exact language your local market responds to - and you can reuse winners all year. Your checklist: 1. Create one lead generation ad campaign and one ad set 2. Use the on Facebook instant form to collect leads 3. Use broad location targeting only 4. Keep ad copy and headline the same for all ads (only change the ad image) 5. Use a daily budget of $2, £2 or €2 per ad image (it won't evenly spend that on all ads - this is just a guide for the budget) 6. Run for 5–7 days. Let results stabilise for a few days 7. Compare Reach & Leads 8. Scale winners. Run the best 1–2 hooks with multiple creatives and slightly higher budget. Who is promoting adult classes in January? 👇

Until now, you needed a third party scheduling tool to schedule posts in advance for your Google Business Profile but now you can do it directly in the app - check out the images below to see how. Here are some ideas for your Google Business Profile posts: 1. FAQ post - answer to a common question that parents ask 2. New class announcement 3. Special offer or trial deal - include price + limited time 4. Upcoming event or open day with date/time/location 5. Class timetable update 6. “What parents love about us” social proof summary 7. Teacher spotlight / meet-the-team 8. “Top 3” quick tips for parents (about dance) 9. Before & after student progress 10. Local partnership or community event post Most of all (just like content on socials) make sure it is optimised for search 😊

Gone are the days when someone saw your Facebook post, visited your website, and booked a trial. Now? 👉 They see your ad, check your Instagram, read your Google reviews, ask in the local Facebook group, sign up for your email list, stalk your social media for three weeks, drive past your studio twice, and THEN maybe book a trial. This is why I'm obsessed with what I call Top of Mind Marketing - creating an 'omnipresence' so that no matter where your ideal families are looking, they're seeing you. What does omnipresence actually look like? 🤔 It's not just posting on Instagram three times a week. It's: - Organic social media that shows your culture and values (for both kids & parents) - Optimised for search (yes, people are searching for dance classes on social, not just scrolling) - Showing up at community events (not just performing – think branded uniforms, sponsorships, lolly bags with QR codes) - Being in local media (radio, newspaper, council connections) - Paid ads to get in front of new people - Email marketing to nurture the investigation phase - Google Business Profile optimised - Every free listing site you can find In my 25 years owning dance studios, there were seasons where I said YES to everything ✅ I had a big dance studio magnet on my car, I did local sponsorships, was at community events, donated prizes, did local radio interviews, networked with my local council, made local business partnerships. I wanted to flood search results and conversations. Because when someone new moves to your area and asks their neighbour "what's a good activity for kids?" – I wanted their neighbour to say us, even if they'd never stepped foot in our studio. That's the power of being top of mind 💪 Is it work? Absolutely. But if you're in a growth season right now, this messy buyer's journey means you need to be everywhere they're looking. What's one place you could show up this month that you haven't been?

I recently shared a post in another studio owner group with a 'super prompt' for getting AI to help you write good captions for your social media posts - they all loved it so I am sharing it here... hopefully it makes your marketing life a bit easier 🥰 Here's the prompt: Write a social media post about [SUBJECT OF CONTENT] at [YOUR DANCE STUDIO] located in [YOUR LOCATION]. Consider the frustrations, irritations, problems, annoyances, and challenges of parents with [AGE OF CHILDREN THE POST IS ABOUT] year old children and how dance classes can be positioned as the solution. Act as an expert copywriter specialising in writing highly converting social media captions for [YOUR COUNTRY] Dance Schools. Keep the language natural and authentic using [British English, American English, etc] spelling and grammar. Only use emojis to make it easier to read or highlight important information - don't overuse them. Make sure the caption is optimised for search and conversion - it needs to be relatable and persuasive. Follow-up prompt… Objectively assess the caption you just provided and suggest improvements to connect to my target audience in a way that makes them feel like I understand them and am able to provide a solution to help them. Don’t tell me what you think I want to hear and make sure you have not included any information you don't know to be true. You can also get lots of free tips and ideas for your marketing here: https://www.instagram.com/dance.studio.marketing/ …also (pro tip) use custom instructions inside ChatGPT to remove punctuation and words you don’t like (i.e. foster, discover, craft, unlock – and those pesky em dashes) 😅

Is anyone taking advantage of Black Friday to introduce a special offer - let me know in the comments what you are promoting 👇