Direct email marketing question · Dance Studio Marketing

Direct email marketing question

I'm struggling to write a direct email sequence to a group of new enrolments without being overwhelming.

I have a combination of information to get across, but also an offer I want to get across. In one email it feels like too much stuff, but two emails feels like they are disconnected and I am spamming them. Both the information and the offer are time sensitive so I don't want to push out the timeframe. I'm feeling a bit stuck!

I thought about putting the offer on it's own 'landing page' as such to reduce the amount of info in the actual email. Is that a good idea, or is that bad because then it's not right in front of their eyeballs.

Any advice?

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