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Owned by Sally

Free Dance Marketing Pro

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Free marketing resources & Facebook Ads tips for dance studio owners. Join 700+ members who are filling their classes with proven strategies

Preschool Dance Marketing

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Practical Marketing Strategies and Paid Ads for Dance Studios that convert tiny beginners into long-term customers and predictable revenue.

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202 contributions to Free Dance Marketing Pro
Re launch old ads
Hi @Sally Prendergast Im wondering if I can just turn back on my old preschool ads that we got some good traction from but only turn on the ones with the best impressions/clicks/reach etc i.e I had 5 different pictures/videos all with the same message in the ad but can I just turn on the best performing 2 for some more traction over Easter as I haven't got time to build new ads right now?
1 like • 18h
@Victoria Lane great question! Things change so often in ads manager that I don't reccomend this as you may get errors. I also don't reccomend turning off any of the ads as each of the ads will all be assisting the others in the one campaign. Best practice is always start a new campain with at least 4 ads (including one video if possible) with each ad addressing a different level of awareness for the target audience (i.e. not knowing anything about dance, knowing about dance, knowing and trusting your dance school).
When the lurker converts
This week, I have welcomed 8 new dancers into the studio. I always ask the adults what brought them to Irish dance at this stage of their lives. One of my new adults shared about some injuries and that due to her risks with osteoporosis, her doctors said no to cycling but yes to Irish dance. She chose my studio because of a few things on social media: she saw a variety of footwear, so she knew the space was relaxed; she saw evidence of adapted dance (seated) so she knew that if her injuries made standing to dance difficult, she would have an alternative; she saw a wide range of ages in the adult dancers so she wouldn't be "the old lady" in the room; and short-term sessions (5-weeks this round) to get a taste of how it actually feels. She had been following my socials for over a year before deciding to enroll and she had scrolled back into my historical content to boot. Sometimes I forget how much time it takes for people to be ready and how much "evidence" they might need for that decision.
2 likes • 21h
@Marjorie Hopkins this is such amazing confirmation that organic social media content plays such an important part in building trust & in nurturing people over time - thank you so much for sharing 🥰
2 likes • 18h
@Marjorie Hopkins 🙌
Day 26 ⭐ 30-Day Social Media Content Challenge 📱
The 30-Day Social Media Content Challenge was my Free gift for this community during March 2026. Premium and VIP members can still access all the details including Canva templates, caption prompts and the tracker in the classroom. DAY 26 POST: Your End-of-Class Ritual or Signature Goodbye
2 likes • 1d
@Marjorie Hopkins 🥰 the full 30 days are now in the classroom
How to actually keep track of my marketing activities....?
Hi @Sally Prendergast , I've done my strategic marketing plan and run it through chat gpt (very helpful thank you). Now I have a whole bunch of stuff that I need to do at different times, and you know me - I love a good list! 😆 But can you suggest on the practical side, some of the better ways to actually keep track of everything that needs to be done long term? Ie. Do I now take all this info and put it into separate projects plans? Use a system like Trello? Stick it all in my google calendar (not my idea of effective that one...) Write one enormous long list....? I feel like I have a good plan now, I'm just not sure how to make sure I actually implement it without the little things falling through cracks.
3 likes • 3d
@Marjorie Hopkins love that - I also have the productivity dashboard in the 'Step One - The Setup' section of the classroom for premium and VIP members 😊
2 likes • 3d
@Helen Cooper give me until next week - as a VIP member, I can build you something custom to you :)
Glowing from this review!
I reached out to a parent for a Google Review and here is what she had to say: "My daughter has been attending classes for the past four months, and the difference in her confidence, joy, and enthusiasm has been incredible to see. From the very first class, she felt welcomed and supported— which is all due to Marjorie’s ability to lead. Marjorie has an amazing way of connecting with the students—she creates such a warm, and encouraging environment that really helps her students come out of their shells. I would wholeheartedly recommend this studio to any parent considering Irish dance. It’s such a positive, nurturing environment, and I’m so grateful we found it. If you’re thinking about enrolling your child—do it! You won’t regret it." I am tickled pink over here!!
2 likes • 3d
That's such beautiful feedback 🥰
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Sally Prendergast
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@sally-prendergast
Marketing coach & paid ads expert with 25+ years as a dance studio owner, helping dance schools grow with paid ads & social media strategies.

Active 1h ago
Joined Jul 20, 2025
Western Australia
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