Hi @Sally Prendergast we are launching our own premises after renting community spaces for the past 7 years ive put together some graphics this morning and just wondering if you could take a look so I can get 5 together to drum up excitement for September. Should I just go to the paid ads page for setup as it's been a while since I did paid ads? There are 3 videos the rest pictures

Generally, my FB and IG reel views sit in the 300ish range - sometimes higher, sometimes lower. I'm not fussed about it because my studio space is quite limited, so a huge following isn't my goal. But a recent reel has over 1k views and my investigative brain is wondering why. I'm not doing anything differently; the reel matches (in style and content) many I've posted over the years, but somehow it caught. It makes me curious as to why this one popped off; any theories @Sally Prendergast

1️⃣ Your message isn't about standing out. It's about standing for something. Every studio in your town says "friendly, warm family environment, fun." That's not a message, that's the status quo. What do you actually believe about kids and dance? 2️⃣ Your studio isn't the hero. The parent is. This is "you are not your customer" in one line. They don't care about your qualifications. They care that their shy four year old might finally make a friend. 3️⃣ Marketing is the art of making people feel something real. The social posts that work aren't the one with the best photo - they're the onse where a mum reads it and thinks "that's my kid." 4️⃣ It's not about what you say. It's about what they remember. Which is exactly why one post doesn't work. A parent sees your ad Tuesday, your Reel Wednesday, your trial offer Friday, books on the weekend. Top of Mind Marketing 💗 5️⃣ Consistency builds trust. Trust builds sales. Nobody enrols off one touch. They go into investigation mode first. Socials, reviews, website, the lot. Be there when they look. 6️⃣ A good class sells itself, but a great story makes it unforgettable. "Ballet, ages 3-5, Tuesdays" is information. The girl who wouldn't let go of her mum's leg in week one and was front and centre at the concert, that's a story. 7️⃣ A small, passionate audience will outperform a large, indifferent one. Stop chasing follower counts. 400 local parents who'd actually enrol beats 4,000 strangers who liked one Reel. 8️⃣ The more you listen to your audience, the less you'll need to guess. Or better: don't guess at all. Run a small ad campaign to test whether parents want the class BEFORE you put it on the timetable. 9️⃣ Good marketing sparks interest. Great marketing sparks action. Interest is a like. Action is an enquiry. If your content is getting the first and not the second, it's not the algorithm 🤔 Summarised into 3 golden rules: ✅ Stand for something ✅ Make them the hero ✅ Show up everywhere they look Let me know in the comments which one stands out most for you...

I never really believed in FOMO.... until today. A number of our adult classes are full, so today I sent an email letting everyone know that was the case and that they needed to actually book in for class rather than just randomly turning up and hoping for the best. Well..... In less than 2 hours we had 20+ bookings for the next few days, and a number of phone calls from panicked students meaning that everything is now REALLY full. Seems FOMO really is real.....

Hey Sally, hope you’re well. I’m looking at my summer ads and quite a few months ago I ran some Adult ads (you might remember) and we had a good response. Could I use the same text and images again? (but making new ads in meta). Thank you Claire x