Enforcement is key · Daily Email House

Enforcement is key

Yesterday this group had 483 members. Today it has 474*.

Over the past 24 hours, I've removed 10 people from this group, following up on this discussion on written rules.

As proof, I am attaching 10 "churned" profiles of former House members, with yesterday's churn date.

I'm not holding up these removed ex-members to shame them. I have nothing against them personally. But rules are rules, and Daily Email House has its rules.

As a few people commented in the discussion I linked to above:

Enforcement is key.

No sense in having rules if you're not going to enforce them.

I'd also add, not only is enforcement key... but public enforcement is key.

Yeah, maybe somehow you project a different vibe if you have rules and you stick to them in private, behind the curtain, where only you and the person you're dealing with are privy to what went down.

But it helps the objective of the rules massively if you make a public showing of enforcing rules.

That way, the rules don't just punish the transgressors, but are a reminder and an encouragement and even a reward for everyone else who did not transgress.

This doesn't apply to just kicking people out of communities for not engaging:

It's the same thing with deadlines for your promos to your email list

It's the same when dealing with disrespectful readers or clients or partners

It's the same for turning someone away from your offers, because he or she is not going to get value out of those offers, and you've set a policy for yourself to not sell to people like that

In each case, enforcement is key... and public enforcement is the Golden Key.

(*) Daily Email House yesterday had 483 members... minus the 10 members I removed makes 473... and yet the group now has 474 members?

A few days ago, I finally filled out the necessary fields to make this group discoverable via the Skool discovery network.

Today a dude found Daily Email House via Skool, and asked to join.

In the welcome questions that pop up for new members, he's agreed to introduce himself in the first 5 days.

I let him in.

Let's see if he introduces himself. If not... can you guess?

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