Guys... those of you who use WordPress to write and Kit for newsletter (is there anyone here who does that besides me???)... The Kit plugin for WordPress lets you restrict content based on whether a visitor is a subscriber or not. Depending on how you use it, it can be a pretty cool way to drive new subscribers, too, without using a lead magnet (just with your posts...).

After the discussion on the previous post (https://www.skool.com/daily-email-house/whats-your-preferred-esp) I decided to use Kit as my ESP for now. But I had some issues with formatting: Line length was too long and pasting added a bunch of empty lines that made each line of actual text be very far from the next. These are no longer problems as I fixed them inside my template with some custom CSS, which I added on my template but above where the default content is. This way, when I paste something in an email, the html block doesnt get overwriten. I'm writing this in case someone wants to do the same. And if you want to use the same approach but want to do something different and don't know how, let me know and I'll help you set it up Here's the code: <style> @media screen and (min-width: 600px) { .email { max-width: 60% } } p { padding: 0 !important; margin: 0 !important; } .email { margin-left: 10px !important; } </style> the <style> things are to show that we're writing css. First line: this says that when it's a screen and it's larger than 600px width (aka tablet or bigger device - so it doesn't impact phone readers), then make the email's width 60% of the area instead of 100%. To basically get shorter lines, because I personally prefer that. Second line: this means remove all added spacing from each paragraph. This allows me to paste from Google Docs straight to Kit and it still looks as I want it, even with the extra spaces (see photo attached) Third line: I just want the email to start a bit more to the left, so I remove some of the space it naturally has (normally it's 18px, now it's 10)

We need a thread for gratuitous fun: Stuff that has nothing to do with marketing, business, copy, daily emails... but that is fun for fun's sake. (Even a little bit of fun is better than none.) I'd like to kick things off with the attached (and real, not AI) photo of a beaver, which I put in an email a long time ago, apropos of nothing. If you have jokes, funny pictures, memes, ideas for "disconnected infotainment," put 'em in here. On Fridays... or really on any other days.

Tax Day just hit. A lot of newsletter owners just wrote painful checks to the IRS… …and now they want to make that money back. Fast. Which means right now… ... the "Subscriber Arbitrage" window is wide open. Where we can buy idea email subscribers dirt cheap… and turn them into ideal paying customers. So let me ask... Would you bid $1 for the Subscriber Arbitrage System? Here’s what you’d be getting: 🔎🔎🔎 1. FIND where to buy subscribers (without guessing) 🔎🔎🔎 Find the exact newsletters that will actually grow your list. The Newsletter Hitlist tool scans and ranks the best newsletters for your niche, budget, and audience. Without wasting days researching or paying someone else to “figure it all out.” 🪄🪄🪄 2. BUY subscribers cheaper than everyone else 🪄🪄🪄 Pay less for ads (and get more yeses). Use negotiation templates from Travis Sago’s Shogun Traffic Method to lock in low rates—even from newsletters that don’t normally run ads. Without overpaying or getting ignored or getting folks angry at you. 💰💰💰 3. GET paid for your subscribers 💰💰💰 Make your money back—fast. Plug into a system already generating around $10 per subscriber using a simple opt-in funnel and email sequence. Without waiting months for ROI or needing a perfect backend. BONUSES: 1. Unlimited opportunities Always have new places to grow your list. Run Newsletter Hitlist as often as you like (Every month, Every Week, Every Day) across any niche or audience. Without any hidden limits. 2. Turn it into cash... Sell Newsletter Hitlist and keep ALL the money. The winner gets full resale rights to Newsletter Hitlist to sell it as their own... Without having to create another product from scratch. 3. Don’t get stuck... Get help when you need it. Direct support for 90 days to make sure you actually run your first ad... Without second-guessing or stalling out. Get back more than you pay... Double your money in value. Receive 200% of your winning bid in Bejako Bux to use on anything I personally offer (including books, courses, coaching, tools)

I listened to an interview with a professional book buyer. She works at a bookstore and her job is to choose which books for the store to stock. She gets catalogues of all the new books from the publishers. Thousands of new books a year. Her job is to evaluate each book and seeing whether it makes sense to buy for her bookstore. Here's what she said she looks at: - Format - Price - Name + cover - Does it have a built-in audience? - Affinity (local connection etc.) - How the author and publishing company are promoting or planning to promote - Dimensions and page count (will it fit on the shelf) - Size of print run (gives her confidence this could be a big seller) - Is it returnable or not? (risk reversal if the books don't sell) - Comparable titles and sales - Specific customers she knows who might almost certainly buy this I thought this was interesting. It's a list I'm planning to look at the next time I create an offer or a promotion. A lot of this maps directly to the work of selling info products offers online, whether in book format or in other formats. It's how my customers evaluate my stuff. I also thought it was funny. I mean, there's one really conspicuous thing that's entirely missing from the list above. Any guesses what it might be?