Earlier this week I paid to have a cold traffic built out for me.
(That's on top of the cold traffic funnel I am working on myself.)
I was reading a book recently about systems thinking. The author talked about "automating and delegating"
I always figure that's not a topic for me.
I don't have employees to delegate to.
And I am wary of the promise of automation. I studied computer science in college, where the joke runs:
“Why program by hand in five days what you can spend five years of your life automating?”
But in that book I read, the author talked about how he has a personal trainer at the gym, and he considers this both automation and delegation:
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My strength coach at the gym, Scott, guides me through my twenty-minute high-intensity training session. The automating part is simple: I just need to show up as scheduled. The delegating part is giving control to Scott.
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In other words, outsourcing some work, or paying for DFY services or DWY guidance, is delegating, just as if you had full-time employees.
And if you put it on a schedule to be done regularly, it can be automating as well.
That was a new perspective for me.
It influenced me in deciding this week to just pay to get a cold traffic funnel built out.
I wanted to share this perspective shift with you, so I can remember it better, and so you can maybe benefit from it too.