3-step recipe for endless attractive offers

This is for anybody who doesn't have an offer, or who is offering something vague like "coaching," "consulting," or "services."

(I've been guilty of it too.)

A while back, I wrote up a simple 3-step recipe for endless attractive offers to put in front of your list, even if all you really have is an email inbox to write emails, and a Zoom account to maybe get on a call.

That recipe got buried in an email at the tail end of a launch, and so I don't think people took it seriously.

But I meant it super seriously.

People get hung up on the fact that they have no offer to put in front of their list — "no offer" in the sense that they don't have an ebook or a video course to sell.

The fix for that is to sell your empathy, expertise, or willingness to work, eg. "coaching" or "consulting" or "services."

The trouble is "coaching," "consulting," or "services" are bad offers, or at best mediocre.

They really require selling you as a guru or wizard, and many people aren't willing to do what it takes to get there... or, they require your prospective client figuring out how it is that you can help them (most times your prospects won't take the trouble).

So here's what I suggest instead:

1. Keep offering what you're already offering (ie. no need to go into a new business or even learn a new skill)

EXAMPLE: "I'm a personal trainer. I am looking to help people get fit and healthy. I get on Zoom calls and exchange emails with clients to tell them how to work out and what to eat. That's all I do and all really I'm willing to do."

2. Figure out a specific problem your audience has. You can do this by asking your list, or by research online, or, worst option but still better than nothing, by guessing.

EXAMPLE: "I can't get my required daily amount of protein even though I try."

(I just pulled this from Reddit here a moment ago.)

3. Optional but highly recommended: Give your offer a name.

EXAMPLE: "Protein Made Simple"

And that's it.

Everything else is secondary.

You decide some reasonable way to deliver this (ie, 3 calls over 3 weeks, plus a meal plan)... you put a price on it... and you put it in front of your list and you see if they buy.

If it sells well, great. You've hit upon a successful new offer. You can deliver it 1-on-1 a few times, and then you can record the calls or sum up your lessons and then create a course. Now you got a "real offer"!

And if it doesn't sell? Then in the words of Eric Idle, "You come from nothing. You gone back to nothing. What've you lost? NOTHING."

In other words, you turn around tomorrow, pick a different problem, and create a new offer out of thin air. Put that in front of your list, and see if it will fly.

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