I went to my Muay Thai training this morning. Apparently we were supposed to come in a Halloween costume. I didn't have one, so I was forced to wear a tutu (photo attached). Are you doing Halloween? Are you not doing Halloween? What or why, in either case? (There's almost certainly a daily email hiding in there, if you haven't written one for today. Write a comment about it below and you'll be 75% of the way done.)

You've probably heard that a "product is not the same as an offer." Ok fine... So what is an offer? How do you define it for yourself?

Next week, I will put on presentation about list monetization. I could talk about monetization abstractly, but I prefer to give you specific advice that I know to work. As I've been croaking about for the past few weeks, this year I helped a list owner go from making $2,200 per month from his list to regularly making 6k+ per month. (There's no reason why he cannot go higher still, but you gotta start somewhere.) I got my minions to collect all the advice I gave this guy, and the results my advice produced. It turns out there's been a lot of stuff over the past 6 months that's worked. I am willing to share any of it, but I won't be able to share all of it during the presentation next week, simply because that would get tedious. So I wanna know: Which of the following topics (all are broad categories of advice I've given the dude) would you NOT want to miss? Which one should I absolutely not drop from this presentation?

I'm going through the recordings of the consult calls I've done with a client that I'm helping to pull out more money from his email list. On a recent call, he told me the most valuable thing that he has gotten from our interaction together (over the span of 6 months now). I took a moment to think about it just now, and I think what he called out might just be the most valuable skill in general if you run an email business. Would you like to guess what this most valuable skill is? Let me give you a hint. Here's the exact phrase the guy said on our call, obfuscated just a bit: "R___ing to R___ T___ I______ from your I____ with your A_____" Any ideas? I am willing to entertain partial solutions as well, if you only want to guess a single word in the above, Wheel of Fortune-like.

Thanks to everybody who participated in our recent $100 Reasons To Be Cheap Contest... ... we now have a Reasons To Be Cheap Playbook. I've collected all the reasons people gave, and grouped them into 5 (plus 1) categories, as I saw them. Don't lower your prices, but if you do, then use one of the justifications in this playbook.