Now copy to get a critique · Copywriting Launchpad

Now copy to get a critique

Brief: Write a re-engagement email for coffee beans that are freshly imported for coffee snobs, give them 15% discount and don't act desperate….

Constraints:

You must offer a 15% discount code (WELCOMEBACK15).
You must use this exact CTA button text: "Send me the fresh roast"
Avoid saying "We miss you."

Context: We recently switched to a new nitrogen-flushed, eco-friendly bag that keeps the beans fresh 20% longer. You can use that as the "excuse" for reaching out to them right now. Our last win-back campaign felt way too needy, so keep your chin up in this one.

Send the draft when it's ready.

We’re currently pushing our newest micro-lot: a washed Ethiopian Yirgacheffe.

Flavor notes are jasmine, ripe peach, and a hint of bergamot.

As for how they feel in the morning? Look, we aren’t selling a spiritual awakening. They feel like they just brewed a perfectly extracted, balanced cup that makes their local $6-a-cup cafe taste like burnt diner water. They feel like proper coffee connoisseurs.

Just weave the new nitrogen-flushed eco-bag in there as the excuse to reach out, and get them to use the 15% off code. Let's not overthink the emotion, just focus on the craft and the freshness.

Send me the draft when you have it.

Reader: coffee songs that care about flavour, texture & sourcing.

Idea: Tell them what they miss in the morning without the coffee.

Offer: 15% discount with 20% longer fresh rate.

Action: send me the fresh roast

Awareness: Most aware.

SL: How does your Tuesday feel without your perfect coffee?

Preview: Waking up and starting the day without our coffee?

Hey [First Name],

The 5 minutes in the morning feels fusty without a ritual to make your cup of coffee.

Figured your Tuesday should feel fresh and tasty.

We just brought in a small lot of washed-process Ethiopian Yirgacheffe.