I'm really not happy with this. · Copywriting Launchpad

I'm really not happy with this.

I saw a product on IG and decided to write a practice email, but I’m really not happy with how it turned out. Something feels off in my copy, but I can't quite put my finger on it. Decided to share it with the community to see if anyone can help me spot my blind spots.

Subject - New lip liner

Preview - That won't disappoint

For the clean look that you desire, we made the sheer formula of the new signature lip liner for your quick makeup routine.

Unlike the majority of harsh lip liners on the market, ours goes on super smoothly and lasts all day.

So lightweight that it applies effortlessly and gives you the clean natural look without any tugging and crumbling, keeping your lips soft and hydrated all day.

A quick lip routine and you're ready for the day.

Now in six new buildable shades — we bet you’ll find your shade too on [Link]

9 comments

I'm really not happy with this.