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12 contributions to Copywriting Launchpad
5d â˘Â
I'm really not happy with this.
I saw a product on IG and decided to write a practice email, but Iâm really not happy with how it turned out. Something feels off in my copy, but I can't quite put my finger on it. Decided to share it with the community to see if anyone can help me spot my blind spots. Subject - New lip liner Preview - That won't disappoint For the clean look that you desire, we made the sheer formula of the new signature lip liner for your quick makeup routine. Unlike the majority of harsh lip liners on the market, ours goes on super smoothly and lasts all day. So lightweight that it applies effortlessly and gives you the clean natural look without any tugging and crumbling, keeping your lips soft and hydrated all day. A quick lip routine and you're ready for the day. Now in six new buildable shades â we bet youâll find your shade too on [Link]
1 like ⢠5d
@Owen M True, I also noticed the lack of personality and your last point totally makes sense. I need to give them a reason to choose our product over others. To fix it, should I add customer reviews to it? Like 'Over X customers rated it 5 stars and describe it as smooth, soft, and creamy.' I feel like it would provide social proof and show why ours is better.
0 likes ⢠5d
@Shafaq Kazmi Note it, thank you đ
0 likes ⢠27d
@Sahil Guddeti would you like to share your experience? From zero, can you share your strategies, how you present yourself, and what your conversations with clients look like? And big CONGRATULATIONS, keep rocking đ
đ
Jun 4 â˘Â
QnA Time
It's been a moment since I ran a QnA! We had some great questions last time, so we're doing another one! Drop your questions as comments and I'll answer them as I have time over the next week!
1 like ⢠Jun 6
Hey @Matthew Volkwyn! When you're just starting out on a new copywriting project, what does your audience research checklist look like? What are the most critical things we need to know about the target customer to make the copy convert?
May 29 â˘Â
May 28 - The whole chat's waiting on you...
Hello everyone! Busy day today, I just read a bit on Breakthrough Advertising And jumped straight into the fifth email's rewrite. This one starts with a single message: "It's booked". I kinda liked the group chat concept from the 4th email So I thought I'd link it to that moment. Not sure if that would be overdoing it tho, what you guys think?
1 like ⢠May 29
The hook is killer, definitely not overdoing it. Let it ride
May 29 â˘Â
Sample case study of a customer for cold email
Hello everyone, Working with my first client (a B2B AI business). I built a sample case study to attach to their cold email sequence for prospects â using a fictional field services company built around their ICP. The deck follows the McKinsey one-idea-per-slide principle. Dark background for the problem slides, light for the roadmap and results â deliberate design choice based on presentation psychology. Would love a quick gut check before it goes to the client: â Does it feel like something a COO would actually read? â Is the messaging sharp enough to support a cold email sequence? â Anything that feels off? Attached. Thanks in advance. Abrar
0 likes ⢠May 29
Congrats on the first client manđ𼳠keep rocking
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@pritika-yadav-4815
Marketing student | Passionate about creative communication and branding
Active 23h ago
Joined May 19, 2026
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