Grouping 67 email list segments · Copywriting Launchpad

Grouping 67 email list segments

Wanted to pop a question and share some good news!

Question- Reviewing my MSP's warm list in HubSpot, and before editing, it sits comfortably at 67 email list segments. Which may be great to segmentize the pools of subscribers; however, I've noticed some groups overlap, and my client has been segmenting the lists for different promotions since mid 2024... hence the uber large amount of segments!

For example, we have Lead-gen lists from segmented cold outreach using Apollo (lists are segmented via sector and enterprise sizes targeted) and lists including specific past client/partner group emails.

Additionally, most lists have as few as 7-150 subscribers; however, larger lists (especially Apollo lead-gen lists... ) total around 7000 emails with roughly 8 segments within.

Note the main (general) marketing list for warm campaigns to new leads (excluding past clients since they are currently in a separate list) sits at around 650.

Nabeel, my question is, how would you group these 67 segmentations (un-segment) most simply? I have my base for cold email lead-gen we discussed, however, with the many separate lists for emails collected from different events and promotions over the past 2 years... how would you personally segment down if needed?

Cheers, appreciate your time!😀

Good news- crafted a creative marketing strategy and tested today at a networking event with the client and leveraged live giveaways for access to their email and SMS... pulled 57 leads and 4 especially hot leads keen to book a meeting straight away! One of the hot leads I pitched to myself, outside of the great giveaway.

LinkedIn is also ramping up thanks to the advice. Interviewing my client for content to repurpose next week while I collaborate with the sales team to understand all the client's objections and pain points. Have access to sales call / cold call recordings, which is super helpful.

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