Clarity in Module 2 of The Copywriter Starter Kit: How to Create an Ideal Customer Avatar

"Why is this so important though alicia?"

I have been looking at this line for around 10 minutes, wondering whether this sentence meant "...through alicia?" or "...to alicia?". Although I can assume that it meant the second, I just want to make sure I'm understanding the material correctly. I searched the discussions to see if anyone has made a thread about it (I didn't find one), so please let me know if this is a typo or if I'm incorrectly understanding something. Thanks!

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