2d • 💬 Discussion
Ad Critique
I wrote a spec ad for a brand called Hydronate.
This is my first time creating a static ad, writing primary text, and all that stuff, so I would like some critique on it.
And also writing my first brief, so I would like some critique on that.
Here it is: https://docs.google.com/document/d/11w7nUwGiViUuSTz0Y0mMLUmUwbX-lTMwVexsLIphfYg/edit?usp=sharing
I also learned a lot just from this first ad.
One is the importance of understanding the product. I had to tweak and rewrite about 4 times because I didn't fully understand the product.
From general research when I was looking for ideas, I also realized how brands can just switch hooks and leave the rest of the ad the same, even for UGC content, and that was kind of cool to learn.
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Ad Critique
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