This coming Tuesday (6/16) in Content & Conversion, we are focusing on Voice. Inside WAVES, Voice is not just your tone. It is the content engine that turns your expertise into repeatable, useful, buyer-relevant content. The problem most people have with AI content is not that AI cannot write. The problem is that AI has not been taught how you think. It does not know: - What you believe - What you reject - What phrases you actually use - What examples you come back to - What your buyers need to hear - Where you are direct - Where you are careful - What proof you rely on - What stories shaped your point of view So it produces content that is technically fine but sounds like everyone else. In this class, we will walk through how to capture your voice in a practical way so your content starts to feel more like you and less like a generic content machine. You will learn: 1. Why voice is more than tone 2. What AI needs before it can write like you 3. How to capture your phrases, beliefs, stories, and boundaries 4. How to connect voice to Teach, Relate, Prove 5. How to turn one idea into many assets without losing the original point of view I am also including a voice capture prompt you can use immediately. If you are interested in attending make sure that you add the invite below to your calendar. If you know someone that could benefit from this make sure that you forward this message to them and let them know that they should attend, it is free. The only requirement is that you join my free Skool community. 1. Go to Content and Conversion: https://www.skool.com/content-conversion-system-9386/about 2. If you are a member sign in and click on the calendar (see image) 3. Click add to calendar 4. When it is time for our call 3PM MST, 5 PM EST join me live.

WAVES Framework (W = Web Presence): Build a Content System That Stands Out in the Age of AI Over the next five weeks, the I explain the WAVES system for business content, starting with “W” for web presence and foundation. I argue content should be built as a reusable system—leveraging AI, automation, and tools—grounded in clear market positioning, ICP, and brand identity to avoid sounding generic. Key elements include a strong home base website, social proof through individuals (people trust people), and multiple conversion paths rather than just one. I outline a funnel-based content strategy (top/middle/bottom) that balances proof (who you help) with counter-proof (what you reject) and emphasizes “what only you can say” to create an irreplaceable offer. Examples include automating daily posts with Claude CoWork, a “Content Path” tool, a targeting tool that builds Sales Navigator queries, GoHighLevel social planning, an SEO Content Writer tool, and lead-magnet pages that route YouTube traffic to a website and Skool community. Here is the companion document: https://docs.google.com/document/d/1U4RAhC08GIgjGPd5ImPwgYl3eiKoEf5ReyomZaBCo4A/edit?usp=sharing 00:00 WAVES Overview 00:47 Build Once With AI 01:47 Stand Out With ICP 03:01 Home Base Website 03:59 Social Proof Trust 04:52 Multiple Conversion Paths 05:56 Content Funnel Levels 08:12 Reject Generic Messaging 10:38 Only You Can Say 12:56 Content Path Tool 15:45 Targeting Sales Navigator 19:05 Social Planner Variety 20:55 SEO Content Writer 22:01 Lead Magnet Pages 23:41 Pipeline Recap 24:49 Resources Next Steps 25:51 30 Day Sprint Plan 26:57 Wrap Up Invitation

I am going live in a few min and will be talking about the 12 headed hydra. When you focus on everything you are focused on nothing. We will talk about ICP and who really is an ideal customer. If you are around, join me live. https://www.skool.com/content-conversion-system-9386/calendar?eid=07702e33ff78484993fb23cd4dc8b160&eoid=1780434000 Cant make it, the replay will be in the community.

Hey everyone — I just completed a live build session where I walked through a business-level dashboard build. The replay and the prompts are included with this post. https://docs.google.com/document/d/1_U1AaBfqCIaGBP6BJNCAVMtAkzzADjWqvwoOMkxeito/edit?usp=sharing This was not a theory session. I showed how I’m using Claude Cowork, connected tools, and real business workflows to start building a dashboard that gives better line of sight into the business. In the session, I walked through how a dashboard like this can help track things like: ✅ Product funnel visibility ✅ Client/account performance ✅ Sales pipeline signals ✅ Social content activity ✅ Meeting intelligence from Fireflies ✅ Airtable data ✅ GoHighLevel workflow opportunities ✅ Recurring business reviews inside Claude Cowork The bigger idea is this: Most business owners do not need more random AI tools. They need a better way to see what is happening in the business, understand where attention is needed, and build systems that keep the right work moving forward. That is what this session was about. I also shared the prompts I used so you can start thinking through how a dashboard like this might apply to your own business. You may not use the same tools I use. You may not track the same metrics. But the thinking process matters. What are the few numbers, activities, risks, and opportunities you need to see consistently so you can run the business with better visibility? This is also where we’re heading with the Best Kept Secret workshop series. We’re going to keep building practical AI systems that help you become more visible, more organized, and more effective in how you run and grow your business. Watch the video, grab the prompts, and start thinking about what your own business dashboard should show you. Sign up for the Best Kept Secret (BKS) waitlist: https://d3link.d3dm.xyz/widget/form/u30gEZs6EOdfLR0PPrWS