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July 23rd, Best Kept Secret Session
Hey, so I wanted to get this posted ahead of our next Best Kept Secret No More workshop. The first session was a huge hit, and this next one carries right on from it. The focus this time is Visibility. If you watch the short video below you'll hear more from me on it, but here's the short version. We're covering two things. The first is the Operator's Manifesto. The second is the Proof Shelf, which is how you build a body of proof that keeps showing people you're someone they actually want to work with. If you're the best kept secret in your industry, this is one of the ways you work your way out of it, and we'll use AI to help you do it. Building your brand, building your ICP, and now building your visibility, piece by piece. When you sign up you don't just get this session. You also get the full replay of the very first workshop, all the Claude skills, and everything you need to keep going on your AI journey for your business. We've put the registration all in one place at bestkeptsecret.ai, so it's easy to find. When: July 23rd at 3:30 Where: bestkeptsecret.ai A quick note for anyone who was in the first Best Kept Secret No More workshop. We've got you. You don't have to enroll again. You're already set for this next session. On seats. We're taking 25 total, 10 are already taken, so there are 15 left. Once we hit 25 this page flips back to a waitlist page, and it'll keep cycling like that through the rest of the year. So if you're thinking about it, I wouldn't wait. If you miss this one, the next opening is session 3, or 4, or whenever a seat comes open after that. Note: for anyone registered in the first session your invite is coming for this one as well to hold the date and the zoom links there after. You do not need to register or pay again. I look forward to seeing you in the workshop. Don
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July 23rd, Best Kept Secret Session
The Inbound Sweet Spot: AI Drafts, You Send
Hey, look, thanks to everyone who jumped on yesterday. We covered a lot of ground, so here's the recap for anyone who missed it or wants to skip to a particular spot in the replay. It all came back to one question: how do you take a cold connection and move them somewhere warmer, without burning yourself out or getting yourself banned? Three doors to warm up a cold connection. You've basically got three: - An assessment or lead magnet - A podcast or webinar - A direct conversation - Skip the ebooks and the long PDF articles. Nobody downloads them and they don't move anybody. And if you build an assessment, two rules: it has to capture their email into your CRM, and it has to give them a real result at the end. Otherwise you've just made them fill out a form. The one person who shows up. Somebody told me they get 100 webinar signups and one person, sometimes zero, actually shows. Here's the thing: - If one person shows up, give that one person everything. They came for a real reason. - Build the relationship right there. - Everybody who watches the replay sees they'd have gotten that same attention. That's not a wasted hour. Use the podcast to qualify, not to sell. You're not pitching, you're getting them to an answer: - Build your qualifying questions right into the interview. - Wendy's add: take the four or five objections you hear over and over, turn each into a 10 to 15 minute episode, and run it as a private, subscribable podcast as your lead magnet. That converts. Microsites beat the giant website. I think the day of the thousand-page site is short-lived: - Build small, focused pages that each do one job. - We run tons of them inside our CRM. - AI only speeds this up. AI-augmented, not full autopilot. People can tell when a bot is writing them, and full autopilot erodes trust fast. The sweet spot: - AI drafts the response, you review and hit send. - Be personal about it. "I'm using AI so I can get back to you faster, and I read 100% of these" lands better than a third-person bot saying you're busy. - The MIT and Harvard data backs this up: respond inside five minutes and the connection holds. Let people wait and it falls off.
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The Inbound Sweet Spot: AI Drafts, You Send
Live at 5 EST today, AI-Augmented vs. AI-Driven Engagement
If you've been using automation to handle your DMs, comments, or outreach — or you're thinking about it — this one is for you. I'm walking through a full presentation today covering exactly where AI belongs in your engagement workflow, and where it will get your account banned, your messages ignored, and your brand trust torched. Here's what we'll cover: 🔍 Why full automation is backfiring — LinkedIn detection is up 340% since 2023. Major tools were banned outright in 2025. Buyers can smell a bot, and they walk. ⚡ The 5-Minute Rule — MIT and Harvard research shows that responding within 5 minutes makes you 100x more likely to connect. The augmented approach is the only way to be fast and human. 🛠 The exact system inside CxNector (GHL) — how to use Conversation AI in Suggestive (draft-only) mode so AI does the prep work and you do the relationship. 📈 The data — AI-augmented reps generate 41% more revenue with 18% fewer activities. Quality over quantity, every time. This is the WAVES Engagement Pillar in action. Bring your questions. 👉 Join us live today — 3 PM MT / 5 PM ET https://www.skool.com/live/gVksZDVQqhR
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📊 Live CoWork Dashboard Build
Hey everyone — I just completed a live build session where I walked through a business-level dashboard build. The replay and the prompts are included with this post. https://docs.google.com/document/d/1_U1AaBfqCIaGBP6BJNCAVMtAkzzADjWqvwoOMkxeito/edit?usp=sharing This was not a theory session. I showed how I’m using Claude Cowork, connected tools, and real business workflows to start building a dashboard that gives better line of sight into the business. In the session, I walked through how a dashboard like this can help track things like: ✅ Product funnel visibility ✅ Client/account performance ✅ Sales pipeline signals ✅ Social content activity ✅ Meeting intelligence from Fireflies ✅ Airtable data ✅ GoHighLevel workflow opportunities ✅ Recurring business reviews inside Claude Cowork The bigger idea is this: Most business owners do not need more random AI tools. They need a better way to see what is happening in the business, understand where attention is needed, and build systems that keep the right work moving forward. That is what this session was about. I also shared the prompts I used so you can start thinking through how a dashboard like this might apply to your own business. You may not use the same tools I use. You may not track the same metrics. But the thinking process matters. What are the few numbers, activities, risks, and opportunities you need to see consistently so you can run the business with better visibility? This is also where we’re heading with the Best Kept Secret workshop series. We’re going to keep building practical AI systems that help you become more visible, more organized, and more effective in how you run and grow your business. Watch the video, grab the prompts, and start thinking about what your own business dashboard should show you. Sign up for the Best Kept Secret (BKS) waitlist: https://d3link.d3dm.xyz/widget/form/u30gEZs6EOdfLR0PPrWS
📊 Live CoWork Dashboard Build
Claude Cowork Live Build: Create AI Automations Before Your Eyes
Join this live build to see how Claude Cowork can help manage recurring tasks like follow-ups, reminders, content planning, summaries, and weekly workflows. I’ll build in real time and show how AI can act like an operational coworker that saves time and keeps work moving. https://www.skool.com/content-conversion-system-9386/calendar?eid=d2594f62914e4d3a923247929fdc0c3e
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