Today we’re continuing the most important part of lead magnets: stopping the leak after someone opts in. A lead magnet doesn’t fail because it wasn’t good. It fails because nothing happens next. Here’s what we’re covering live: - What your follow-up should look like (without sounding salesy) - What to do when there’s no response - How to keep showing up and build trust until they’re ready Join me live here: https://www.skool.com/live/RgXZZdbZ4vZ

Summary In this video, I walk through a practical 2025 year-in-review—what changed inside D3 Digital Media Marketing, what worked, and what I’m building to help business owners create a content system that consistently attracts attention, moves people into a funnel, and converts into real conversations and clients. Here are the key takeaways: 1) Our “platform of choice” became Go High Level (GHL)We made a deliberate shift away from scattered embedded website forms and moved lead capture, tracking, scheduling, and automation into GHL (our white-label: CxNector). The goal was simple: one system clients can actually run their growth from—without duct-taping tools together. 2) Why GHL matters (even if you’re not “technical”)I break down the parts of the platform that matter most for scaling: - Dashboards and pipelines (visibility into lead flow + conversion) - Calendars (the starting point for attribution and automation) - Contacts + smart lists (segmentation without chaos) - Payments, invoices, subscriptions, and documents (operational maturity) - Social planner + email campaigns (distribution without multiple subscriptions) - QR codes tied to tags + automations (events, networking, digital business cards) 3) A “white glove” onboarding mindsetTools don’t solve the problem—adoption does. I explain how we guide clients through setup and usage so that handoff is realistic, reporting is meaningful, and bottlenecks are solvable. 4) The operational upgrades that drove real leverage - Manual posting → 100% automated posting to eliminate inconsistency and reduce client risk - Zapier → Make.com to reduce cost and improve performance - Expanded automation workflows across calendars, tagging, follow-ups, and nurture - Consolidation of scheduling and analytics into GHL (replacing tools like Metricool) 5) Outcomes that matteredI share examples of what we’ve seen this year: stronger posting consistency, traffic lifts (2–3x in some cases), and tangible revenue outcomes tied to better visibility + follow-up systems.

I just published a long-form article breaking down a shift we’ve made that materially changed how our funnel performs. Short version:Lead scoring by itself is outdated. What’s working now is the combination of: - Lead Scoring → who someone is (fit, role, ICP alignment) - Engagement Scoring → what they consistently do over time When those two signals intersect, something important happens: 👉 Decision-makers surface without raising their hand 👉 Sales stops chasing activity and starts responding to intent 👉 The CRM becomes a prioritization engine, not a contact database Inside GHL, we’re seeing executives quietly engage across content, email, and social — and then rise to the top naturally because the system is designed to notice patterns, not spikes. In the article I break down: - Why most scoring models fail in practice - How we implemented this inside a real CRM - How engagement over time changes pipeline quality - What surprised us once the system was live This thinking is also what led me to build KontentPath — because most teams don’t struggle with tools, they struggle with structure. We’re still in beta, and community members are getting early visibility into how this all connects. Question for the group:How are you currently deciding who gets attention first in your CRM?Gut feel, rules, scores… or something else? Drop your approach below — I’m happy to compare notes or share specifics on how we’re weighting signals if it’s helpful. https://www.skool.com/content-conversion-system-9386/classroom/75564583?md=1de81895b2c3409fbfb87cc04b8f2c82 In my Digital Spotlight community we spent time as a group talking about implementing this process and at KontentPath.com we actually walk you through the process step by step.

Hey everyone! 👋 I just created something that I think you're all going to LOVE... ## **The Problem:** Ever feel stuck wondering what type of content to create? Or confused about where surveys, training courses, or blog posts fit in your customer journey? Yeah, me too. So I built a solution. ## **The Tool: Interactive Customer Journey Content Map** 🗺️ This isn't just another boring framework - it's a **fully interactive tool** that shows you: ✅ 6 customer journey stages (Awareness → Consideration → Decision → Purchase → Retention → Advocacy) ✅ 30+ content types mapped to exactly where they work best ✅ Click any content type and get a ready-to-use AI prompt to create it ✅ One-click copy to paste into ChatGPT, Claude, or any AI tool Here's What Makes It Special: 🔥 Interactive: Click on "Training Courses," "Surveys," "Blog Posts," or any of the 30+ content types 💡 AI-Powered: Each content type has a custom AI prompt you can copy instantly 📚 Pro Tips Included: Best practices for every content type 🎨 Beautiful Design: Color-coded stages, hover effects, professional layout Perfect For: - Content creators feeling stuck on what to create next - Marketers planning their content strategy - Business owners building their customer journey - Anyone who wants to create better, more strategic content https://www.skool.com/content-conversion-system-9386/classroom/4d726e6d?md=d3b6dea25e4646ff8ec7b8c7ca24e05c

I've just released a comprehensive SEO course designed specifically for business owners who want to stop relying on expensive ads and start getting free organic traffic from Google. What's covered in the course: The fundamentals you need to know - how to check if Google can actually find your website (many businesses accidentally block themselves), proper site structure, and the critical files that make or break your SEO. Keyword research using free tools like the Ubersuggest Chrome Extension and a simple "Alphabet Soup Method" that reveals exactly what your customers search for. Local SEO strategies to dominate your market area, including Google My Business optimization that actually drives phone calls and foot traffic. Content creation that converts browsers into buyers - not just traffic for traffic's sake. Analytics setup so you know what's working and what's wasting your time. The course includes: - Week 1 & 2 starter checklists - Monthly maintenance tasks - Common costly mistakes to avoid - Free tools and resources - Step-by-step implementation guides This isn't about complex technical tactics. It's about practical strategies you can implement in 2-3 hours per week to outrank your competition and attract customers who are ready to buy. The course is available now in the community. Check it out and let me know what questions you have as you work through it. What's your biggest SEO challenge right now? https://www.skool.com/content-conversion-system-9386/classroom/70807f85?md=0b62d90d96c742a6b9d0a5519adcc65c