This coming Tuesday (6/16) in Content & Conversion, we are focusing on Voice. Inside WAVES, Voice is not just your tone. It is the content engine that turns your expertise into repeatable, useful, buyer-relevant content. The problem most people have with AI content is not that AI cannot write. The problem is that AI has not been taught how you think. It does not know: - What you believe - What you reject - What phrases you actually use - What examples you come back to - What your buyers need to hear - Where you are direct - Where you are careful - What proof you rely on - What stories shaped your point of view So it produces content that is technically fine but sounds like everyone else. In this class, we will walk through how to capture your voice in a practical way so your content starts to feel more like you and less like a generic content machine. You will learn: 1. Why voice is more than tone 2. What AI needs before it can write like you 3. How to capture your phrases, beliefs, stories, and boundaries 4. How to connect voice to Teach, Relate, Prove 5. How to turn one idea into many assets without losing the original point of view I am also including a voice capture prompt you can use immediately. If you are interested in attending make sure that you add the invite below to your calendar. If you know someone that could benefit from this make sure that you forward this message to them and let them know that they should attend, it is free. The only requirement is that you join my free Skool community. 1. Go to Content and Conversion: https://www.skool.com/content-conversion-system-9386/about 2. If you are a member sign in and click on the calendar (see image) 3. Click add to calendar 4. When it is time for our call 3PM MST, 5 PM EST join me live.

WAVES Framework (W = Web Presence): Build a Content System That Stands Out in the Age of AI Over the next five weeks, the I explain the WAVES system for business content, starting with “W” for web presence and foundation. I argue content should be built as a reusable system—leveraging AI, automation, and tools—grounded in clear market positioning, ICP, and brand identity to avoid sounding generic. Key elements include a strong home base website, social proof through individuals (people trust people), and multiple conversion paths rather than just one. I outline a funnel-based content strategy (top/middle/bottom) that balances proof (who you help) with counter-proof (what you reject) and emphasizes “what only you can say” to create an irreplaceable offer. Examples include automating daily posts with Claude CoWork, a “Content Path” tool, a targeting tool that builds Sales Navigator queries, GoHighLevel social planning, an SEO Content Writer tool, and lead-magnet pages that route YouTube traffic to a website and Skool community. Here is the companion document: https://docs.google.com/document/d/1U4RAhC08GIgjGPd5ImPwgYl3eiKoEf5ReyomZaBCo4A/edit?usp=sharing 00:00 WAVES Overview 00:47 Build Once With AI 01:47 Stand Out With ICP 03:01 Home Base Website 03:59 Social Proof Trust 04:52 Multiple Conversion Paths 05:56 Content Funnel Levels 08:12 Reject Generic Messaging 10:38 Only You Can Say 12:56 Content Path Tool 15:45 Targeting Sales Navigator 19:05 Social Planner Variety 20:55 SEO Content Writer 22:01 Lead Magnet Pages 23:41 Pipeline Recap 24:49 Resources Next Steps 25:51 30 Day Sprint Plan 26:57 Wrap Up Invitation

I am going live in a few min and will be talking about the 12 headed hydra. When you focus on everything you are focused on nothing. We will talk about ICP and who really is an ideal customer. If you are around, join me live. https://www.skool.com/content-conversion-system-9386/calendar?eid=07702e33ff78484993fb23cd4dc8b160&eoid=1780434000 Cant make it, the replay will be in the community.

Or are you starting to feel like you’re falling behind as more AI tools keep showing up, promising more efficiency, more speed, and more content? At some point, the answer is not to keep watching from the sidelines. The answer is to start implementing. That is why I’m hosting the Best Kept Secret Workshop on May 21. This workshop is designed to help you stop guessing and start using AI in a practical way to improve your visibility, sharpen your messaging, and build a more consistent content system. Today, I’ve been testing several of the tools we’ll use inside the workshop, including: 👉 The Visibility Checkup: So you can see where your online presence stands right now. 👉 The LinkedIn Profile Auditor: So you can evaluate whether your profile is helping people understand, trust, and take interest in what you do. 👉 The Voice Capture Skill: So your content sounds like you — not like generic AI output. The ICP Definer: So you can get clear on who you are trying to reach, what they care about, and why they would pay attention. 👉 The Content Engine: So you can turn your voice and your ideal customer profile into a practical 30-day content plan. This is not about chasing every new AI tool. It is about putting the right tools into a system that helps you become more visible, more trusted, and more consistent. Right now, the workshop is $27. After the workshop, these assets will be sold separately: Webinar access: $270 Secret Vault: $997 You can register here: contentgenius.digital/bks If your business is tired of being the best kept secret, this is the workshop to attend.

If you feel like people should know what you do, but they still are not reaching out, this session is for you. Being the “best-kept secret” is not a compliment. It usually means your expertise is not visible, clear, or easy enough for the right people to act on. Today I’m going live to walk through how to increase your visibility without just creating more random content. We’ll cover: - Why posting more is not always the fix - The 5 visibility surfaces buyers check before they trust you - How to spot where your content is leaking attention - What to fix first so people understand what you do faster - How to turn visibility into conversations, not just views I’m also giving away several Increased Visibility tools you can use right away, including the Visibility Audit Checklist and Claude Skill Join me live today at 5 PM ET. https://www.skool.com/live/RgXZZdbZ4vZ