The Price Trap: Why Winning on Price Means Losing Everything Else
If you "win" a project based solely on price, you've already lost.
This is the damaging trap I see CAD drafters fall into over and over again.
They drop their fee to undercut a competitor, they "win" the project, and then the real cost hits:
  • Scope creep becomes the norm—they demand more and more.
  • Revisions pile up without any additional compensation.
  • The project ultimately eats twice the hours at half the margin.
You didn't win that project. You just bought yourself a bundle of problems.
The Harsh Truth About Cheap Clients:
Clients who choose you because you're the cheapest will always expect you to stay the cheapest.
They are not loyal to your quality or your efficiency. They are only loyal to your low price.
The moment a new competitor undercuts you by $5? They are gone.
Stop competing on price. Start competing on value.
The right clients will pay what you're worth. The wrong ones will leave. That's the point of charging what you deserve.
💰 Ready to Break the Cycle?
In my Skool community, we dive deep into these exact points.
Let's discuss how to:
  • Identify the real cost of "cheap" clients.
  • Implement value-based pricing that justifies your expertise.
  • Get the pay you deserve and permanently leave the bottom of the pay scale.
If you are interested, send me a DM or go to my community, Drafting Workshop.
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Steve Atencio
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The Price Trap: Why Winning on Price Means Losing Everything Else
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