Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea how to turn it into a structured, sellable course? You’re not alone. In this episode of The Art of Online Course Creation, Shannon sits down with Alexis Galloway, founder of So Sweet Academy and a creative entrepreneur who went from stitching for fun to building a full-fledged online business teaching machine embroidery to beginners. But Alexis’s journey wasn’t a straight line. She started, like many creators do, by sharing her passion and answering questions one by one… until she found herself repeating the same explanations over and over. That’s when she realized there had to be a better way - a way to multiply her impact, streamline her teaching, and scale her business beyond one-to-one conversations. Enter: online courses. But as Alexis discovered, creating a course isn’t just about recording tutorials and uploading them to a platform. Her first course (though successful on the surface) lacked the structure, intentionality, and learning journey that students truly needed. The result was confusion, repeated questions, and missed transformation. In this honest and inspiring conversation, Alexis opens up about: - The mindset shift from hobbyist to business owner and the pivotal moments that sparked her evolution. - Why her first course made her cringe and how refining the structure changed everything. - The biggest mistake most creators make with existing content (and how to fix it). - How adding coaching and real-time support took her course from “nice to have” to life-changing. - The essential (and often overlooked) parts of course creation that separate scattered content from true transformation. - If you’ve ever felt overwhelmed by your own ideas, or if you’re wondering how to turn your expertise into something that actually gets results, this episode is packed with insight, honesty, and actionable wisdom.

If you're new here, #MetricsMonday is something I do, well, every Monday. It was requested by the members so that you can all see how we are doing for visibility. Here are this week's numbers: Members: 175 Sign Ups: 34 (-1) About Page Visitors: 172 (-33) Conversions: 19.77% (+2.7%) Rank: #192 in Money (+13) Highest Activity Day: 528 (Tuesday) Lowes Activity Day: 258 (Sunday) The Context: I'm super excited to see our numbers steadily climb. Thank you for all your referrals, and welcome to all the new members! We've had only 6 people churn since we started almost 5 weeks ago, which definitely helps our ranking. Speaking of ranking, yay to being under 200! We were actually at #187 mid-week, but our activity is generally quite low on the weekends, so that always brings us down a bit right before I do these posts. Let's try to increase visibility for all by posting, commenting, or liking once a day. Even if it seems a bit redundant to post every day, you are not boring us or repeating yourself (especially if you share a new part of your group each time). We have new members added daily, and it definitely helps you to be top of mind and top of the feed. Not only that, but (as you know), we are a public group and so your posts are being indexed and are searchable on the great big world wide web... 😉 I've seen so many amazing collaborations and relationships form here, it's really inspiring. It's truly a place where you get out what you put in. And this week, let's make a concerted effort to post and engage on the weekend and see what that does to our ranking and our visibility... Our conversions were really good this week, and we were actually up to 24% midweek! Keep talking about the CLASSIFIEDS to other Skoolers you "meet" and let's get more eyes on our groups and our businesses. Remember, even if you can't promote to people in other communities, you can still promote to them by bringing them over here where you are welcome to freely talk about how you help others with your products and services!

Cheerleading is an amazing sport—but it comes with big costs, crazy travel schedules, and a lot of questions for parents. That’s why we started the Cheer Dads Skool group. It’s a place where dads (and families) can connect, share fundraising ideas, talk about athlete development, and get real insight into the cheer world—everything from all-star to high school to college. If you’re a dad trying to figure out how to support your athlete (and maybe keep your sanity), come join us: https://www.skool.com/cheerdads/about?ref=50bf68c36a0146b6ad7700ce09443ee6

Everyone has an idea of a dream house right? It might be a beautiful two-story house with a yard and a picket fence. It might be a loft overlooking a city scape. For some, it could even be a custom van and the open highway. What do all of these have in common? Someone had to draw a set of plans before the first step of building them could happen. The drafters are usually low on the totem pole in the hierarchy of design and building. I’ve started a community for drafters, architects, interior designers, and anyone interested in these areas of the construction process to come together and create a community. Support each other in their career. We want to get ahead, not fall behind. Help each other solve problems. Collaborate on projects. Learn about different aspects of the industry. If this sounds interesting to you, join my community. Drafting Workshop

Did you know you can use https://lingojam.com/BoldTextGenerator and copy/paste in some bold text to your posts and comments on Skool. Like this: #𝘁𝗶𝗽𝘁𝘂𝗲𝘀𝗱𝗮𝘆 - 𝗬𝗼𝘂 𝗰𝗮𝗻 𝘂𝘀𝗲 𝗵𝘁𝘁𝗽𝘀://𝗹𝗶𝗻𝗴𝗼𝗷𝗮𝗺.𝗰𝗼𝗺/𝗕𝗼𝗹𝗱𝗧𝗲𝘅𝘁𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗼𝗿 𝗮𝗻𝗱 𝗰𝗼𝗽𝘆/𝗽𝗮𝘀𝘁𝗲 𝗶𝗻 𝘀𝗼𝗺𝗲 𝗯𝗼𝗹𝗱 𝘁𝗲𝘅𝘁. or this: #𝒕𝒊𝒑𝒕𝒖𝒆𝒔𝒅𝒂𝒚 - 𝒀𝒐𝒖 𝒄𝒂𝒏 𝒖𝒔𝒆 𝒉𝒕𝒕𝒑𝒔://𝒍𝒊𝒏𝒈𝒐𝒋𝒂𝒎.𝒄𝒐𝒎/𝑩𝒐𝒍𝒅𝑻𝒆𝒙𝒕𝑮𝒆𝒏𝒆𝒓𝒂𝒕𝒐𝒓 𝒂𝒏𝒅 𝒄𝒐𝒑𝒚/𝒑𝒂𝒔𝒕𝒆 𝒊𝒏 𝒔𝒐𝒎𝒆 𝒃𝒐𝒍𝒅 𝒕𝒆𝒙𝒕. or this: #🆃🅸🅿🆃🆄🅴🆂🅳🅰🆈 (Also check out my group - Online Community Launch 🚀)