The 9k useless advise...
A few years into my business I had a mentor tell me I needed to niche down.
Pick one thing. One person. One problem. Be specific or be invisible.
So I spent months trying to become someone I wasn't. Rewrote my website, changed my offers, hired someone to "clarify my messaging."
Meanwhile the people who actually hired me? They always said the same thing: "I chose you because of that one thing you said in that post. The real one, that sounded like you were just talking to yourself."
Not the polished version. The accidental casual one that I pushed publish on and instantly regretted because it wasn't included in the shiny content strategy.
I've been thinking about that for a long time. About how much energy we spend making ourselves legible to people who were never our Soul Clients anyway. And how the ones who were always meant to find us just needed to FEEL US 💖
Not our niche. Not our framework. US.
That's the only thing 🌼 Brand in Bloom is really about... being seen, felt and payed for who you are.
21 days. Free to join. Starting March 1st. 👉 Bloom inside Prosperity Pact
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Lau Brizuela
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The 9k useless advise...
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