One of the biggest challenges for community builders is consistently attracting new members while still having the time to engage and serve your existing audience.
That’s where automation comes in. Instead of manually posting, following up, or promoting your community across different platforms, you can set up workflows that run in the background 24/7, leaving you with more time to do the tasks that you find are more important.
Here are some examples on how to automate your outreach efforts:
- Use a form to get emails. You can hook your audience with a freebie on social media, linking the form, getting their emails and putting them on your list. Every new lead automatically receives your Skool invite link via email.
- When someone joins your Skool, automatically send them a welcome email. Add them to an onboarding sequence (tips, community guidelines, and your best content).
- Post once inside Skool → automation pushes it to Instagram, LinkedIn, or X/Twitter.
- Someone replies to your Instagram story? Automation sends them a DM with your Skool invite.
- Post a free lead magnet → automation delivers it and guides them to your community.
- Comment Keyword → Auto-Reply: Ask viewers to comment a keyword (e.g., “community”) if they want access to something. When someone comments that keyword → they instantly get a DM or email with your Skool link.
- YouTube Analytics → Targeted Outreach: Connect YouTube and Google Sheets via automation. Track people who comment the most or watch certain videos. Automation notifies you (Slack/Email) so you can personally reach out and invite them to Skool.
- YouTube Shorts, Tittoks and Instagram Reels → Social Cross-Posting: Post one YouTube Short. Repurpose the same video automatically to TikTok, Instagram Reels, and LinkedIn. Add a call-to-action (CTA) in each caption: “Join my free Skool community for more.”
Stay tuned as I fill my Automation Classroom with illlustrated step by step guides on how to implement such automations. If you join now, I will be giving free consulting calls to my first members and help you figure out how to best apply automation and metrics for their specific businesses. Leave a comment if you'd like to implement any of that!