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10d • Freebies
🚦 Stop Sending YouTube Traffic Directly to Your Skool (You're Losing 80% of Potential Revenue)
Stick with me here, because this will sound mad at first glance...
I spent the last month analysing top YouTube monetisers and Skool leaderboard communities, and I discovered something that made me completely rethink my strategy.
The Reality: Most of your YouTube audience doesn't want to join a community. They want courses, templates, or one-time guidance.
By only offering Skool membership, you're leaving significant revenue on the table—not because community isn't valuable, but because you're giving people ONE path when they want multiple options.
The Numbers (Quick Example)
👉 Scenario 1: Skool-Only
1000 YouTube viewers → 20-50 Skool members at $97/mo
Revenue: $1,940-$4,850/month
Everyone else = $0
👉 Scenario 2: Multi-Stream
(Email Capture → Courses + Community + Coaching)
Same 1000 viewers → $3,000-$5,000 first month + recurring
The difference: $1,000-$3,000 additional revenue from people who won't join Skool but WILL buy courses
Real Example: Mim Jenkinson (Sticker Creator)
$47 course: $2,350-$4,700/month
$7/month Skool (942 members): $6,594/month
Key insight: 65% of her buyers want courses, not community
If she only offered Skool, she'd miss most of her revenue. Courses + low-barrier community works better than high-ticket community alone.
Why Courses Work
✅ Self-paced (no ongoing commitment)
✅ One-time purchase (easier than subscription)
✅ Privacy (no posting required)
✅ Instant revenue ($297 course vs. waiting 3+ months for $97/mo to match)
60-70% of your audience will buy courses but won't join community.
The Strategy
YouTube → Lead Magnet → Email List → Multiple Options:
→ Courses (5-10% convert)
→ Skool (2-5% convert)
→ Coaching (0.5-2% convert)
By only offering Skool, you lose:
The course market (60-70% of the audience)
The coaching market (5-10%)
Future monetisation (no email list)
Questions for You
Are you offering courses + community? Or only Skool?
What's your revenue split?
Noticed people wanting courses over community?
Community is valuable, but courses open up additional revenue streams.
Why not offer both?
If you want to learn more about YouTube optimisation and sending traffic to Skool ➡️The Content Revenue Lab
Or learn more about creating a course as well as offering your Skool community with Shannon's ➡️Build Lab
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🚦 Stop Sending YouTube Traffic Directly to Your Skool (You're Losing 80% of Potential Revenue)
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Promote your Skool group, increase your visibility, collaborate with other Skoolers, and get feedback. Connection and growth without the spam.
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