Reason #614 to build an evergreen sales funnel. Now.

18 years ago I bought a disability insurance policy. As a single mom, I knew that if I couldn't work, my kiddos and I would be in for a very rough ride. Next year, that policy peters out..., and since I'm now also the sole provider for my mom, I started shopping around.

Turns out, as you get older and make trips to your doctor for normal wear and tear things, the insurance companies share info. So the best policy I've currently been able to find is almost $200/month and excludes anything to do with my hip, back, or shoulder - all of which are currently fine, but have troubled me in the past 5 years. Seems kinda nuts. (Also feels like a total invasion of privacy, but I guess nothing's truly private anymore.) Especially since I work mostly from the couch 🤣

My saving grace... having an evergreen funnel that will function whether I'm upright or flat on my back. One that doesn't rely on me to be present and hustling for clients 100% of the time. One that I can dial up or down as needed. And one that allows me to say 🖕to the insurance snakes.

If you haven't built your evergreen, passive (or semi so) income funnel yet, what's stopping you? If you've been trying to get it complete, where are you stuck? If you've caught yourself saying 2026 is the year I FINALLY get it working... then I'd love to invite you to join us in Funnel Forensics!

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