I wanted to go ahead and share the TikTok for Noble Order. My apologies if it’s in the wrong feed (I didn’t really know where to put it).
Noble Order is three weeks old today, my 41st Birthday.
The first social media campaign was to get a few men through the door as Founders, which worked to an extent. We got absolutely zero traction on both Instagram and YouTube - no exaggeration; ZERO. We were, however, getting views, comments, likes, shares, and saves on TikTok. As such, the IG and YT campaigns were shuttered.
The new TikTok campaign, that of more quality informative/leading posts has been engineered to provoke thought in our target demographic, 33-45 year-old family men; specifically for TikTok. This new campaign is merely one of what shall be a series of different ways we are trying to reach said demographic, intentionally omitting calls for action. It lasts twelve days, with each day’s four posts addressing a different subject relevant to the main product/course in our community, 100-Day Nobleman.
Again, I’m now officially an old man and this is my first time ever being on TikTok, so I’m learning as I go along. In fact, you can see how the quality of the posts have already improved as time went on. The next campaign is probably going to include something a little more “pushy” regarding calls to action, but without losing the tone/branding of the current campaign.
I hope you enjoy.