do you have a mascot for your business or community? 👀
Like… a character, animal, alter ego, or little “face” that represents the vibe and shows up consistently?
Because mascots aren’t just cute—they’re strategic as hell.
Why a mascot works (especially in a community/membership)
✨ Boosts morale: A mascot can say the hard things in a fun way, hype people up, and make accountability feel lighter.
✨ Builds belonging: Members start to feel like they’re “in on something,” not just consuming content.
✨ Creates engagement hooks: Polls, weekly check-ins, themed posts, challenges, memes—mascots make interaction easier and more natural.
✨ Makes your brand memorable: People remember a character faster than a framework.
✨ Gives your content a voice: When you’re tired, the mascot can still “show up” and keep the momentum going.
In The Reset Circle, our mascot is Shadow 🐈⬛ (black cat energy: calm, clever, slightly judgey—in a loving way).
And over in Chaos Pit, we’ve got Bandit 🦝—mischievous chaos goblin vibes, here to make sure you actually do the thing.
I’ve just put the question to my Business Basics for Success group to see if they’d like a mascot in there too and to have them be part of the development process if they do.
Now I wanna hear from you:
Do you have a mascot/character for your business or community?
If yes—who is it and what’s their personality?
If no—what WOULD yours be? 👇