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4h • Entertainment
I LIED TO YOU (But Here’s Why)...
So last night…
I went out. Proper out. Out OUT. Live music. 70s vibe rock band. Big hair. Tight trousers. One bloke fully committed to a tambourine like it was his actual life’s calling . Sticky floor. Warm beer. Bass thumping in your ribs kinda vibe.
And for a second, I was 19 again. Arms in the air. Singing lyrics I didn’t fully know but absolutely BELIEVING anyway. The lead singer was giving it EVERYTHING. Sweat. Eye contact. That slightly unhinged rock-face that’s sexy only when doing rock… walking down the street with that face and I’d be like EEEK mate calm down.
The guitarist was doing that lean-back-leg-wide stance like he’d practised it in the mirror since 1987 lol, you know the one, hips forward, life sorted.
It was messy. Loud-ish. Defo not polished.
And it was ALIVE.
And here’s the thing that totes hit me mid head-bang.
Nobody was there because the sound was technically flawless. Nobody was whispering, “Ooooh yes, the chord transitions were extremely accurate.” No one gave a flying fig about technical perfection.
They were there because the band MEANT IT.
They believed what they were playing. They weren’t reading off a sheet. They weren’t half-arsing it. They weren’t thinking, “I hope no one judges my tambourine technique.” They were FULLY IN IT. Chest out. Voice cracked. Zero apology.
And the room responded back. It was lit-ness. Proper vibing.
Now… confession. Ooooppsss.
Some of that was slightly made up. Naughty Mimi. I know. Yes.
I did go see a 70s rock band… (there was no tambourine sadly but let me have the drama okay) The rest? Embellished. Heightened. Turned up a notch for dramatic-ish effect.
Because I wanted you to FEEL it.
And that right there… is the whole darn point.
That’s storytelling. That’s delivery. That’s flavour-flave. (And no, I am NOT saying go make up stories, calm ya boots. This is an example-roo.)
Because I could’ve said, “I went to watch a band. They were good. It made me think about conviction.”
Technically correct too. Emotionally dead. Pfffttt.
Same event. Different delivery.
And that’s EXACTLY what’s happening with so many PROMO POSTS right now.
You’ve got something GOOD. EPIC even. Something you care shed-loads about. Something that could shift someone BIG TIME.
But you’re delivering it like you’re scared of your own volume knob.
You’re listing features like it’s a Tesco reciept
You’re saying “I’m excited to announce…” like you’re applying for permission to exist
You’re smoothing the edges. Softening the stance. Tidy-ing it up till it’s beige-ish.
Where’s the OOOOFFFFF?
Where’s the PERSONALITY-ROONEY?
Where’s the “this bloody matters to me” energy?
Humans don’t respond to laminated bullet points.
They respond to ENERGY. To conviction.
To someone backing their own message without apology-ing it to death.
Last night worked because the band didn’t play safe.
And your promo posts aren’t landing because you ARE. Yup. I said it.
That’s it. No fancy psychology degree. Just human-ing.
If you want people to feel something, you have to actually GIVE them something to feel. Turn it up. Lean in. Mean it.
And that’s what we’re doing inside WHY YOUR PROMO POSTS ARE BEING IGNORED (AND HOW TO ADD PERSONALITY SO PEOPLE ACTUALLY GIVE A TOSS).
We’re turning the volume back up and binning the whisper-selling.
Because you’re not background music in your own business.
You’re the bloody headliner.
LIVE tonight or tomoz (depending where you are in the worldy-wirld).
Link’s in the calendar, Zoom’s in there, you know the drill. HERE
WOOP if you are ready TO TURN UP THE VOLUME! 🎸
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I LIED TO YOU (But Here’s Why)...
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