How to Actually Read Keepa Graphs (The Canadian Way) You're in FBA Canadian Academy, which means you're not here to play around. So let me give you something real. I've been doing this for 4 years. $117k/month in sales on Amazon.ca at peak. And I still use Keepa on literally every single purchase decision. Not because I don't trust my gut - because my gut has cost me thousands when I ignored the data. This post is going to save you money. Probably a lot of it. But I'm also going to be honest with you about something at the end. Your going to want to read until the end THE PROBLEM NOBODY TALKS ABOUT You've probably watched some YouTube videos about Keepa. Maybe from American sellers doing $500k/month on Amazon.com. Here's the thing: their advice will get you killed up here. When some US guru says "BSR under 50,000 is golden" - yeah, in THEIR marketplace, that might mean 100+ units a month. There are 350 million Americans buying stuff. Canada? We've got 40 million people. Our market is roughly 1/10th the size. A BSR of 50,000 here might mean 3 sales a month. Maybe. Then there's the 3% DST they tack onto our fees. The harder ungating. The slower velocity on everything. American advice applied to the Canadian market = expensive lessons. The flip side? Less competition. Easier to establish a presence. Fewer sharks in the water. The barrier to entry IS the moat. But you need Keepa skills tuned for Canada specifically, or you're just guessing with extra steps. WHAT YOU'RE ACTUALLY LOOKING AT When you pull up a Keepa graph, most people see chaos. Squiggly lines going everywhere. Here's what matters: Green Line (Sales Rank/BSR) - This is the heartbeat. When the line drops, a sale happened. Counterintuitive but you'll get used to it. Steady drops = steady sales. Flat line with occasional drops = slow mover. Orange Line (Amazon) - When you see solid orange, Amazon is selling directly. They have infinite inventory and will win the Buy Box 90% of the time. Unless you KNOW they're going out of stock, this is usually a "stay away."