Stop chasing ungating. Here's why that's backwards.

Everyone's chasing ungating. Here's why that's backwards.

I spent my first 3 months trying to get ungated in Nike, Lego, all the "good" brands. Applied 50+ times. Got rejected 50+ times.

Meanwhile I was ignoring hundreds of products I COULD sell because they weren't sexy enough.

The day I stopped chasing gates and started buying everything with 40%+ ROI in open categories... that's when the business actually started.

Ungating happens naturally. You get invoices. You build history. It comes.

But you can't build history if you're not selling anything.

Stop waiting for permission. Start with what's open.

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