Hi brother, I need your advice. I previously sold 15 units of this ASIN on Amazon Canada without any issues. After I restocked and sent more inventory to FBA, Amazon is now asking me to request approval again. During the application, they’re asking if I can ensure all FBA inventory has Amazon Transparency serial number barcodes. My products have the regular UPC and serial stickers, but I can’t find any Amazon Transparency code. Should I select “Yes” or “No”? What would you recommend I do to get this approval? Thanks

New sellers spend five, six minutes analyzing a lead I would have killed in five seconds. Not because I'm smarter than you. Because before I look at anything else, I run one piece of math. Divide the buy box by two. That's roughly the price you need to BUY the product at for it to even be worth your time. Buy box is $90? I'm hunting it around $45. Can't find it anywhere near that? Move on. Next. Why halving works: Amazon takes roughly 30% off the top of everything you sell. About 15% referral fee, plus a fixed pick and pack fee for FBA, call it $6 to $8 on a normal sized item. So if you buy at half the buy box and Amazon eats its 30%, there's about 20% left over for you. Buy at half, keep 20. That's the whole trick. One caveat before anyone spends money off this: those fees move by category and by size. The halving rule decides what deserves your time. Before you actually buy, confirm the real fees in SellerAmp or the revenue calculator. The referral fee is a percentage, so it scales with the price and you can ignore it. The pick and pack fee is fixed, and on cheap products it eats you alive. I've had leads where the buy box was $10.99 and my real target buy price was $3.29. Way under half. The cheaper the item, the greedier you have to get. On expensive products it flips. That same $7ish fee is a rounding error against a big buy box. I've pulled products up live with my group where the max cost came out to $177, way past the halfway point, and it still cleared my return target. The higher the buy box, the less the 50% rule comes into play. You get forgiven on expensive items. And on the return target itself. Everyone repeats the magic number of 30% ROI like it's law. I use it too, and I couldn't even tell you where it originated from. I also break it constantly. I sell things at 20% ROI that put $20 in my pocket every time they sell, because the cost of goods is higher. Dollars is dollars. A 15% ROI item that flips 100 times will beat a 90% ROI item that sells twice a month. It's always a case by case basis, which I know is the most annoying answer I give, but it's the most truthful one.

Are Stylevana and YesStyle.ca legitimate websites? Or is it better to buy from Sephora even though their prices are higher? Also, if I get an IP complaint on Amazon, will Amazon accept receipts/invoices from Stylevana and YesStyle.ca as proof of authenticity?

FBA vs FBM in Canada, and before you ask: yes, I teach FBA mainly, so why am I out here preaching FBM? Because when you're new, you don't have a capital problem you can fix. But you do have a speed problem you can fix. Think about it. You and a bigger seller find the same deal on sale. He orders 100, you order 20. He preps it, ships it to Amazon, waits for check-in, maybe it travels east coast to west coast, 5 to 6 weeks before his first sale. If you're FBM, yours is listed day one, priced just under the Buy Box, and you're sold out before his shipment even checks in. Now do that on a credit card and you can sell out AND reorder before the bill is even due. That's how you build capital when you don't have any. But it's not free money. I ship 5 times a week. If you can't ship every day or every other day, you lose the whole edge and FBA is still how you actually scale. Question for the group are you FBA only right now, or have you tried FBM? And if you haven't, what's the blocker: space, time, or no Stallion near you?

Hey everyone, my name is Christian Cabatay and I was in Anthony's Cohort 2 in this 12 week mentorship program. Heres what happened... I want to be real with y'all for a second before I get into the numbers. I started this cohort with barely any capital. Like, genuinely tight. No big bankroll, no safety net, no "I'll just buy more inventory if it doesn't work" backup plan. Just me, a small amount of money I could not afford to lose, and a decision that I was going to make it work anyway. And I did. There's a quote I live by, one that got me through every uncomfortable, unfamiliar part of this process: "It's not hard, it's just new." Every time something felt overwhelming, I reminded myself of that. It wasn't that the work was too hard for me, it was just that I hadn't done it before yet. Anthony's 12 week cohort was honestly one of the best decisions I've made. Twelve weeks sounds long when you're in week 1, but I promise you it flies by, and the craziest part is the value doesn't stop when the cohort ends. The videos he gives you aren't just "watch once and forget," they're the kind of thing you're going to be pulling up months from now when you hit a wall and need to remind yourself how to work through it. I already know I'll be rewatching these long after cohort 2 is done. And Anthony himself, the man is always there. Always responding, always willing to help you figure out what's going wrong. But here's the thing nobody tells you going in: he can only help you as much as you help yourself. He'll show you the way, but you still have to put in the work, ask the right questions, and actually apply what he teaches. This isn't a sit back and get rich program. It's a show up and get coached program. Huge difference. Now let's talk numbers, because this is the part I'm most proud of. My first ever sale landed on May 5th. From there, it's been a straight climb. May 1 to July 11th: Sales: C$5,686.58 Orders Units: 151 / 155 Refunds: 7 Ad spend: C$0.00, (every bit of this was organic)