Hi, How I can get buy box ? I have listed some products on lower price but unable to get buy box even sellers who has higher price on same listings are getting buy box. What do you think is the reason. Thanks

i failed at amazon the first time. at 18 i was convinced private label was the move. spent months trying. researching products. talking to manufacturers. got absolutely nowhere. so i did what most people do when their business dream dies... i got a job. not a cool startup. not a side hustle. the SAQ. the quebec liquor board. literally one of the most corporate, bureaucratic jobs you can imagine. i spent 5 years there. worked my way up to director level. and every single day i thought i was wasting my life. inventory management. supply chain logistics. vendor negotiations. sales forecasting. reading spreadsheets until my eyes bled. none of it felt like it was leading anywhere. then at 25, i came back to amazon. this time doing online arbitrage instead of private label. and something weird happened. all those "boring skills" from the SAQ? they were the entire game. → tracking inventory across locations? that's managing FBA shipments → reading sales velocity data? that's keepa graphs → negotiating with vendors? that's understanding margin → managing a team in a slow-moving organization? that's patience when amazon takes 3 weeks to check in your inventory i didn't realize it at the time, but those 5 years weren't a detour. they were training. the stuff that makes most new sellers quit: the spreadsheets, the tracking, the waiting, the boring daily grind of checking numbers...that was literally my day job for half a decade. i'm not saying you need to work at a liquor board. but whatever you did before amazon: retail, office work, trades, whatever, you probably have skills that directly apply to this business. you just haven't connected the dots yet. the people who win at amazon aren't the ones with the best product sourcing instincts on day one. they're the ones who treat it like a real business. who track everything. who don't panic when things break. who show up even when it's boring. because this business is boring 90% of the time. the 10% that isn't boring is when you check your dashboard and realize the boring stuff is printing money.

I see this pattern constantly. You find a product. ROI looks good. Keepa shows sales. You order 5 units to "test it." It sits. Barely moves. You think the product sucks. You don't reorder. You move on. Here's the thing nobody tells you: the test order was the problem. Not the product. Every US guru will tell you reviews determine buy box rotation. The seller with 500 reviews dominates, so don't bother competing. That's not how it works. ---->Inventory distribution determines buy box rotation <---- Here's what's actually happening with high-review sellers: They're not scared to send 200 units. Amazon distributes those units across multiple warehouses. When a customer orders, the seller with inventory closest to them wins the buy box because Amazon prioritizes fast delivery. That seller with 500 reviews? He's winning because he has units in 8 warehouses. You have 5 units sitting in one. Amazon literally can't give you the buy box. There's no inventory to distribute. The test order catch-22 - You send 5 units to "test" - Amazon can't distribute 5 units across warehouses - You never win buy box rotation - Product doesn't sell - You think it was a bad product - You don't reorder - The product WAS good... you just never gave it a chance So what do you actually do? Stop looking at reviews as competition. Start looking at how many other FBA sellers are on the listing and how much inventory they likely have. If there's 1 FBA seller with 1,500 reviews, yeah ... skip it. But if there's 3-4 FBA sellers with moderate reviews? Your 20 units can compete because you're not fighting warehouse distribution against a giant. The analysis happens BEFORE you buy. Not after. Pick battles where your inventory size can actually win rotation. That's how you turn "tests" into actual sales data. Anyone else been stuck in the test-order trap?

Everyone asks "how many sales per month is enough?" Wrong question. I used to skip anything under 30 sales a month. Thought it wasn't worth my time. Meanwhile I was fighting 15 other sellers on every listing and wondering why my margins were trash. Then I found a product doing 8 sales a month. Boring category. Nobody wanted it. But here's the thing. I was the only FBA seller on that listing. 8 sales a month. All mine. 55% ROI. No competition. No price wars. No racing to the bottom. That one "slow" product made similar profit to half my "fast" ones The number of sales doesn't mean anything by itself. What matters is how many of those sales YOU get. Here's how I think about it now: A product doing 100 sales/month with 20 competitive FBA sellers? That's 5 sales each on average. And you're probably getting less than average because the big guys have more inventory spread across more warehouses. A product doing 10 sales/month with just you? That's 10 sales. All yours. Better margins because nobody's undercutting you. The math that actually matters: Monthly sales ÷ number of competitive FBA sellers = your estimated share Then multiply by your profit per unit. That's your real number. In the Canadian market this hits different. Smaller marketplace means lower sales numbers across the board. If you're filtering the same way American sellers do, you're throwing away half the catalog. Products that look "slow" on amazon Canada might be hidden gems with zero competition. Products that look "fast" might be bloodbaths with 12+ sellers fighting over scraps. Stop asking "is this enough sales?" Start asking "how many of those sales are mine?"

Can i choose Amazon wherehouse which is near my house to ship inventory?