This question was submitted to me anonymously Short answer: No. Longer, more helpful answer: You don’t need to show your face, but you do need to show your self. And no, that’s not me going all woo-woo on you — I’m talking about personality. If your face isn’t going to do the heavy lifting, your voice, your ideas, and your message have to step up and carry the show. Think of it like radio. We’ve been happily listening to faceless voices since Marconi first decided he fancied chatting through the air. So no, your mug doesn’t need to be on screen. But your presence absolutely does. 👻 Faceless YouTube Channels Are Doing Just Fine There’s a whole army of successful faceless YouTubers out there. Some make explainer videos with slick animations, some narrate true crime over moody stock footage, some just point a camera at their hands while they unbox things or teach you how to fix a leaky tap. What do they all have in common? Consistency, clarity, and a clear identity — even if it’s not a visible one. If your content offers real value — be that entertainment, education, or just a good laugh — then it’ll find its audience. Your face doesn’t need to audition for the role. 👤 But… Why Do People Want You to Show Your Face? Well, humans are nosey. We like faces. We’re social creatures, hardwired to look for micro-expressions and signs of trust. That’s why so many creators show their faces — not because it’s essential, but because it’s a shortcut to connection. But guess what? So is your voice. Your tone. The words you choose, the way you tell stories, and even the rhythm of your delivery. You can build a loyal audience without ever blinking at a lens. But you’ll need to make sure you’re still letting your humanity leak out through whatever medium you choose. 📛 Should You Use Your Real Name? Ah yes, the branding question. If you’re not going to show your face, it does help to put a name to your work. People like to feel like they’re following a real person, not just an algorithmic enigma with an anonymous logo and a suspiciously generic upload schedule.

Hi, your business amplifier quiz has identified something that I'm working on at the moment - and I think this area of email marketing is so broad that it perhaps needs splitting up into sectors. For one of my businesses (ecommerce) I'm dipping my toe into the water with SquareSpace campaigns, it's not a fully featured product and I know I will move on from it in time, but can you give / signpost what a fully rounded email marketing plan would look like for a growing ecommerce store. What's the mix of automation emails vs regular emails - is it just discounts that get visits? What do those emails actually SAY? Thanks if you can just do all the work for us, that be great.... 🤩

This might be too in depth (or maybe too daft!) for a general Q&A thread, but I’ll go anyway. This sums up my situation. I have an in person personal training studio which is my main business. For this we are active mainly on Facebook and Instagram plus we have an email list of around 150. We also have a website too www.latitude.fitness. The flow of leads for this business is somewhere near where we want to be. In recent times, I have also been trying to nurture my online programme, The Latitude Lifestyle Upgrade. For this, I post on Linkedin Monday to Friday. Sporadically You Tube shorts. I have an email list of 49 from a recent FB campaign. There is a website www.latitude-wellness.uk, but I doubt it gets any meaningful traffic. So, in terms of the online programme, a work in progress. I feel that currently I am in the ‘definition of insanity’ stage, i.e. doing the same thing expecting a different result. My knowledge of marketing and how it works I would say is pretty good but, the implementation, not so much (very similar to the people I help fitness wise I guess). Another thing I could probably do a better job of is using the audience from the in person business to grow online. We do get complimented about our content, so it must land in some respects, but maybe the CTA leaves something to be desired? Any thoughts about any part of the puzzle, would be greatly appreciated.

Got a question that feels a bit daft? Good. That’s what this section is for. Please post your questions in a new thread rather than replying to this message. If you’re wondering about anything remotely technical; business, AI, email funnels, or why your Google keeps doing weird shit, this is the place to ask. Someone here will either know the answer or help you find it as quickly as possible. This isn’t a guru-led community where you get dripped some overpriced wisdom from someone with a sketchy photo of themselves standing next to a sports car they definitely don’t own. This is Business Amplifier. We all muck in and help each other out. That’s the deal. We’ve all got different strengths, experiences, and weirdly specific knowledge. That’s our superpower. So ask away, share what you know, and remember: the only stupid question is the one you sit on until it becomes a business disaster with its own theme tune.