My Current Situation... · Business Amplifier

My Current Situation...

This might be too in depth (or maybe too daft!) for a general Q&A thread, but I’ll go anyway.

This sums up my situation.

I have an in person personal training studio which is my main business.

For this we are active mainly on Facebook and Instagram plus we have an email list of around 150. We also have a website too www.latitude.fitness. The flow of leads for this business is somewhere near where we want to be.

In recent times, I have also been trying to nurture my online programme, The Latitude Lifestyle Upgrade. For this, I post on Linkedin Monday to Friday. Sporadically You Tube shorts. I have an email list of 49 from a recent FB campaign. There is a website www.latitude-wellness.uk, but I doubt it gets any meaningful traffic.

So, in terms of the online programme, a work in progress. I feel that currently I am in the ‘definition of insanity’ stage, i.e. doing the same thing expecting a different result.

My knowledge of marketing and how it works I would say is pretty good but, the implementation, not so much (very similar to the people I help fitness wise I guess). Another thing I could probably do a better job of is using the audience from the in person business to grow online.

We do get complimented about our content, so it must land in some respects, but maybe the CTA leaves something to be desired?

Any thoughts about any part of the puzzle, would be greatly appreciated.

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