I'm gearing up for the next season of the Business Amplifier podcast. Looking back at the stats over the time it’s been running, the solo episodes, where I explain a topic or give step-by-step advice, consistently get the most listens and views. I’ll try not to let that go to my head, but I do think the reason those episodes perform well is because they solve real problems. That’s what makes the podcast useful and popular. So, what would you like me to cover next? It doesn’t have to be about SEO or digital marketing; feel free to suggest anything. If it’s a topic I’m not familiar with, I’ll bring someone on who is. Drop your ideas in the comments below.

This question was submitted to me anonymously Short answer: No. Longer, more helpful answer: You don’t need to show your face, but you do need to show your self. And no, that’s not me going all woo-woo on you — I’m talking about personality. If your face isn’t going to do the heavy lifting, your voice, your ideas, and your message have to step up and carry the show. Think of it like radio. We’ve been happily listening to faceless voices since Marconi first decided he fancied chatting through the air. So no, your mug doesn’t need to be on screen. But your presence absolutely does. 👻 Faceless YouTube Channels Are Doing Just Fine There’s a whole army of successful faceless YouTubers out there. Some make explainer videos with slick animations, some narrate true crime over moody stock footage, some just point a camera at their hands while they unbox things or teach you how to fix a leaky tap. What do they all have in common? Consistency, clarity, and a clear identity — even if it’s not a visible one. If your content offers real value — be that entertainment, education, or just a good laugh — then it’ll find its audience. Your face doesn’t need to audition for the role. 👤 But… Why Do People Want You to Show Your Face? Well, humans are nosey. We like faces. We’re social creatures, hardwired to look for micro-expressions and signs of trust. That’s why so many creators show their faces — not because it’s essential, but because it’s a shortcut to connection. But guess what? So is your voice. Your tone. The words you choose, the way you tell stories, and even the rhythm of your delivery. You can build a loyal audience without ever blinking at a lens. But you’ll need to make sure you’re still letting your humanity leak out through whatever medium you choose. 📛 Should You Use Your Real Name? Ah yes, the branding question. If you’re not going to show your face, it does help to put a name to your work. People like to feel like they’re following a real person, not just an algorithmic enigma with an anonymous logo and a suspiciously generic upload schedule.

https://brodieclark.com/the-great-decoupling-num100/

As with most newbie affiliate marketers, I was taught to sift through the popular keyword research tools looking for high volume/low competition keywords. Then, it was low volume/low competition keywords(low hanging fruit). In my experience so far, and this should be obvious, if a kw volume is high then naturally the competition is going to be high. (Popular) Low hanging fruit is cool, in theory, but even if you rank on page 1, there’s not enough people searching to bring traffic to your site. (I’ve experienced this one) One thing I’ve learned in my short time doing this: 1. Keyword volumes are NOT the most important indicator (but stay away from using broad terms like ‘weight loss solutions’ for example) 2. Search intent IS important 3. Google is smarter nowadays and can understand synonyms, you don’t need exact match keywords 4. Gain topical authority by clustering questions on a topic, then you will rank for hundreds, if not thousands, of other keywords in the process —using long-tail keywords 5. Cover the topic not the keywords

I’m a mostly self-taught lead guitarist for 40+ years. I like all styles of music but gravitate more towards playing hard rock and heavy metal but slip into psychedelic mode from time to time. I’m 56 as of today and started blogging early 2024 in hopes of earning some side money and fade into early retirement. Not much luck yet but I’m still banging away, even starting a YouTube channel. https://stringshock.com